When Melania Trump flew to Texas from Washington, D.C. wearing a Zara jacket with the slogan, “I REALLY DON’T CARE, DO U?” on the back, it drew the ire of the internet. That’s because Melania was on her way to visit one of the immigrant detention centers that’s currently housing over 2,000 children who have been separated from their parents as a result of her husband’s zero-tolerance immigration policy. The separation policy has been so universally unpopular that President Trump backpedaled and signed executive order to stop the separations. The jacket felt like an intentional slap in the face to those children.
Later, Donald Trump tweeted that the, uh, statement garment was an eff-you to the “Fake News Media.” But even if that were true, the optics were horrific. And though Melania took the jacket off when actually meeting with children, she made sure to get photographed with it back on later.
But in a move that’s as classy as it is clever, L.A.-based clothing brand Wildfang released a limited run of t-shirts and bomber jackets Thursday night, all emblazoned with the phrase, “I REALLY CARE, DON’T U?”
Even better, 100 percent of the proceeds—$40 for shirts, $98 for jackets—go to the Refugee and Immigrant Center for Education and Legal Services (RAICES), which has been providing legal help and financial assistance to families that have been separated by ICE.
According to site Them, the entire collection sold out in an hour, and a second run of the pieces sold out overnight. “Within a few hours we decided as a team we wanted to do something — this could not go unnoticed — so we put our heads together and went with impact,” Wildfang founder Emma Mcilroy is quoted as saying.
It’s an awesome move on Wildfang’s part. Gotta love any gesture that can provide actual help to people while also dragging the Trump administration.
Here’s a list of things you can also do to help migrant families.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Cady Drell is a writer, editor, researcher and pet enthusiast from Brooklyn.
-
Everything I’m Packing for a Weekend in LA
From a cozy pair of sweatpants to a chic jumpsuit.
By Nikki Ogunnaike Published
-
Princess Diana’s Brother Earl Charles Spencer Speaks Out on the Kate Middleton Drama: “I Do Worry About What Happened to the Truth”
He also weighed in on whether the media frenzy was worse in the 1990s with Diana or in the present day with Kate.
By Rachel Burchfield Published
-
Both Kim Kardashian and Blake Lively Appeared to Spoof the Kate Middleton Photoshop Scandal Over the Weekend
Yep, they went there.
By Iris Goldsztajn Published
-
Meet the Designers Keeping the Art of Craftsmanship Alive
In today's murky fashion landscape of discourse and 'cores, to be a revolutionary is to tune out the chatter and focus on your design. Here, a vanguard group of designers who prioritize their skills above all else.
By Emma Childs Published
-
Exclusive: Rothy’s Designs Its First Wedge Sandal
The footwear brand just released its first wedge sandal.
By Lauren Tappan Published
-
Sherri McMullen Is the Oakland Boutique Owner Redefining Retail
From mentoring emerging brands to spotting the next big designer, we chat with the entrepreneur about everything from TikTok trends to the current state of the industry.
By Emma Childs Published
-
Colorful Cowboys and Celebs Galore: Pharrell William's Latest for Louis Vuitton Men's
A special shoutout goes to Williams' revamped Speedy bags.
By India Roby Published
-
This Under-the-Radar Jacket on Amazon Is My Newest Winter Obsession
And, no, it's not the "Amazon coat."
By Jaimie Potters Published
-
The Best Black T-Shirts to Buy In Bulk
Done right, the black tee is the most versatile item in your wardrobe.
By Taylor Ayers Published
-
30 Cozy and Covetable Blanket Scarves to Wrap Up In
It’s as cozy as can be.
By Sara Holzman Published
-
11 Graphic T-Shirts From Amazon You'd Actually Wear
Cheeky, not cheesy.
By Marina Liao Published