A new era of Marc Jacobs is coming. On Wednesday, Women's Wear Daily announced the designer will launch a new label called The Marc Jacobs, which will debut with pre-fall 2019 designs. Unlike its runway counterpart, The Marc Jacobs will be offered at a more affordable price point, though we still don't know what that will look like.
This will serve as excellent news for those who loved Jacob's other lower-priced diffusion line, Marc by Marc Jacobs, which was sadly discontinued in 2015. (I still use my wallet from there every single day!)
Not much information has been released about The Marc Jacobs line, but we can expect to see rugby striped sweaters, wide-leg corduroy pants, and accessories. Jacobs also hired Russian stylist Lotta Volkova for the new brand's look book (she's worked with Demna Gvasalia on Vetements and Balenciaga), which was shot by Hugo Scott, an important person to Jacobs’ in-house creative team.
The Marc Jacobs comes at a crucial time as Jacobs' namesake brand struggles with sales decline, including the closing of stores, and even rumors that he would leave his own label. Can this new brand save Marc Jacobs? I hope so.
For more celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter. SUBSCRIBE HERE
RELATED STORIES
-
Taylor Swift Styles a Breezy Loewe Dress for a Special Surprise VisitShe made their day.
-
After Season 2's Controversial Ending, Will 'The Devil's Plan' Return for Season 3?Fans have a lot of thoughts about where the Korean reality show should go.
-
Sydney Sweeney Makes (Faux) Fur Work for SummerShe wear anything she sets her mind to.
-
Fashion's Embroidery Renaissance Is Stitching Fresh Life Into a Centuries-Old Art FormTracing the gilded thread from ancient Egypt and Tudor courts to the Spring ’25 runways.
-
Pucci Prints Are Back—And the Best Ones Are Already in Your Mom’s ClosetThe best ones are already in your mom's closet.
-
26 New J.Crew Arrivals I Predict Everyone Will Be Wearing on Their Summer VacationsConsider my dream vacation wardrobe sorted.
-
The Secret to My Anti-Basic Summer Outfits? These Elevated Neckline Tops From H&M and Zara28 under-$50 picks from H&M and Zara to instantly upgrade your look.
-
Miley Cyrus's Naked Schiaparelli Net Dress Is Dripping With Crystal Water DropsThe singer plucked the nude haute couture outfit straight from the runway.
-
Jennifer Lawrence Doubles Up on Controversial Summer Trends in Jorts and The Row Flip-FlopsShe also played into 2025's sardine fashion trend in an unexpected way.
-
Kylie Jenner Pairs Her Retro Knicks Jacket With a Rare Bag and Celeb-Beloved $54,000 WatchBootcut jeans and vintage Chanel mules completed the perfect date night outfit.
-
Dakota Johnson Just Styled the Effortless Jacket Trend All New Yorkers Are WearingShe completed her outfit with a sheer bodysuit and more than $130,000-worth of jewelry.
