Serena Williams Is the Face of Stuart Weitzman's 2020 Campaign

She looks bold and beautiful.

serena williams stuart weitzman 2020 campaign shot by ethan james green
(Image credit: Ethan James Green)

Serena Williams is the new face of Stuart Weitzman, and her 2020 campaign images are striking: They're powerful, beautiful, and Serena looks like a total #bosslady. The footwear brand is known for its glossy, minimalist advertising and has previously featured famous faces like Kendall Jenner (opens in new tab) and Gigi Hadid (opens in new tab). Though their campaigns were eye-catching, these images of Serena are a much-welcomed break from traditional runway models.

In conjunction with being the face of Stuart Weitzman, Serena is using the opportunity to highlight the brand's VitalVoices Global Partnership, which is a nonprofit that invests in women leaders who drive global change. (Serena has personally selected leaders like Sage Ke'alohilani Quiamno, co-founder of Future For Us (opens in new tab), and Ashlee Wisdom, founder of Health In HerHUE (opens in new tab), whose organizations help lift women of color, for this honor.) "I hope through this campaign...we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities," said Serena on Instagram (opens in new tab).

The black-and-white campaign was shot by photographer Ethan James Green and features Serena in a Dream Bandits white bodysuit (opens in new tab) with a matching white blazer and trench coat while wearing various Stuart Weitzman shoes. See all the awesome campaign images of Serena and then shop the exact shoes she's wearing in them, ahead.

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

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Marina Liao
Marina Liao

Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.