Louis Vuitton's NYC Destination Flagship Store Is a Trip
The five-story experience is only temporary—but it's making a lasting impression.
Whoever said life is more about the journey than the destination never got a chance to shop at Louis Vuitton's new five-story flagship—a luxury pantheon so vast, it resembles one of the label's legendary Neverfull totes made three-dimensional.
The luxury retailer's current largest store in North America is only temporary, while its eventual, and even more spacious, address undergoes renovations across the street. (That building's scaffolding, made to look like a stack of Louis Vuitton steamer trunks, has become a tourist destination in its own right recently.) But for a momentary address, this LV-stamped store feels decidedly permanent.
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The space, designed by OMA Architects, features a soaring atrium with an installation of even more Louis Vuitton trunks stacked skyward. Across the five stores, shoppers can find a range of ready-to-wear, leather goods, and a custom collection made just for the Fifth Avenue store—the ultimate in luxury souvenirs. The space also hosts Louis Vuitton's first stateside restaurant, joining the ranks of runway menu fixtures like Tiffany and Armani, and a selection of luxury chocolates by Maxime Frédéric. And for the shoppers who also keep close track of Louis Vuitton's comings and goings on the red carpet, the fifth floor's private salons for top clients also include a number of creative director Nicolas Ghesquière's designs on display, including the burgundy leather dress Zendaya recently wore in New York City.
Speaking of celebrities: A-listers have already anointed the space a major destination, at a grand opening party on Nov. 14. Friends of the brand including Ana de Armas and Jennifer Connelly showed out in LV mini dresses, while Cynthia Erivo combined her recent penchant for Wicked green with the volume and tiers of Louis Vuitton's red carpet-wear. Their pieces were more bespoke than what you'll find on the racks—but they set an elevated tone nonetheless.
The store's most postcard-worthy feature, however, isn't the list of potential stars you'll see coming and going from the store. It's the set of installations highlighting past Louis Vuitton collaborations with the likes of Supreme, Takashi Murakami, and Stephen Sprouse. A single bag from each collection holds court in a room painted to reflect the remixed prints and patterns from each collection. Stepping inside, editors told me the felt like they were transported to another world (or maybe just inside their own Instagrams). The entire space, they said, was immersive—and worth the trip.
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Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders like celebrity stylist Molly Dickson, to breaking news stories on noteworthy brand collaborations and beauty product launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what style trends—like the rise of emotional support accessories or TikTok’s 75 Hard Style Challenge—can say about culture writ large. She also justifies almost any purchase by saying it’s “for work.”
Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. She has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self Checkout to provide shopping recommendations. In 2022, she earned the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.
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