Hudson Jeans has a strict new policy: No more unnecessary Photoshop. Last fall, CEO and Founder Peter Kim decided to make a stand by re-launching Hudson, aiming to disrupt the denim market by pledging to use real people with compelling stories in future ad campaigns.
"I was watching a documentary called MissRepresentation and found myself mad at the world for how out of control this issue had gotten," Kim told MarieClaire.com. "I have two young girls of my own, and I thought about how this over-Photoshopped world was affecting them. Images that pump us full of self-hate and insecurity, and then capitalize on it. Then I realized that we too were participating in this,and could at least affect change through our own company."
Photoshopped images "pump us full of self-hate and insecurity, and then capitalize on it."
Hudson's newest ad (shown exclusively here) is Kim's first example of a reimagined denim advertisement. Featuring Madeline Harmon—a vintage denim collector who wears it almost every day—and shot by Arto Saari, a photographer who also happens to be a professional skater, the ad is a big leap from what we normally see when it comes to jeans. There are no half-naked models with perfect behinds, no glimpses of what is typically depicted as the "ideal" body. It's just Madeline, looking pretty damn ecstatic.
You should also check out:
This Badass Designer Only Shows Clothes on Plus-Size Models of Color (opens in new tab)
A Plus-Size Blogger Asked 21 International Photoshop Experts to "Make Her Beautiful" and These Are the Results (opens in new tab)
12 Fashion Campaigns We Want to Live In (opens in new tab)
Colbie Caillat Takes a Stand Against Photoshop in New Music Video (opens in new tab)
-
Black Friday Beauty Deals Live: Sephora, Charlotte Tilbury, Dyson, and MoreWe hunted down the best beauty deals of Black Friday weekend so you don't have to.
-
The Best Holiday Sweaters Offer Plenty of Festive Flair
Far from the "ugly" Christmas sweaters you're used to.
-
Blackhead Removers for Clearer, Cleaner Skin
Goodbye, gunk.
-
The 16 Best Sweater Vests for Women to Bundle Up In
This is not your grandpa's vest (sorry—still love you, Pop Pop).
-
The 12 Best Fleece-Lined Leggings in 2022
They'll keep you warm this winter—we promise.
-
The 16 Best Turtlenecks for Women in 2022
Your favorite winter basic just got a lot less basic.
-
The 18 Best Leather Jackets for Women in 2022
Will take them all, thanks!
-
The 12 Best Leather Totes for Women in 2022
The unsung heroine of your bag collection.
-
The 15 Best Silk Pajamas for Women in 2022
What dreams are made of.
-
The 23 Best Puffer Jackets for Women to Stay Warm In
The cold never bothered me anyway.
-
The 15 Best Laptop Bags for Women, According to Editors and Experts
They'll carry everything you need, and look good doing it.
