
Hudson Jeans has a strict new policy: No more unnecessary Photoshop. Last fall, CEO and Founder Peter Kim decided to make a stand by re-launching Hudson, aiming to disrupt the denim market by pledging to use real people with compelling stories in future ad campaigns.
"I was watching a documentary called MissRepresentation and found myself mad at the world for how out of control this issue had gotten," Kim told MarieClaire.com. "I have two young girls of my own, and I thought about how this over-Photoshopped world was affecting them. Images that pump us full of self-hate and insecurity, and then capitalize on it. Then I realized that we too were participating in this,and could at least affect change through our own company."
Photoshopped images "pump us full of self-hate and insecurity, and then capitalize on it."
Hudson's newest ad (shown exclusively here) is Kim's first example of a reimagined denim advertisement. Featuring Madeline Harmon—a vintage denim collector who wears it almost every day—and shot by Arto Saari, a photographer who also happens to be a professional skater, the ad is a big leap from what we normally see when it comes to jeans. There are no half-naked models with perfect behinds, no glimpses of what is typically depicted as the "ideal" body. It's just Madeline, looking pretty damn ecstatic.
You should also check out:
This Badass Designer Only Shows Clothes on Plus-Size Models of Color
12 Fashion Campaigns We Want to Live In
Colbie Caillat Takes a Stand Against Photoshop in New Music Video
-
Eva Mendes Shaves Her Face Every Other Day: “I’m a Beast”
“My hair grows back if I get chills.”
By Samantha Holender
-
Hollywood's Next A-List
You may not recognize all of them...yet. But these 22 individuals have delivered some of the most triumphant on-screen performances in recent memory.
By Neha Prakash
-
The Ambition Issue
A celebration of striving for success in whatever's most important to you.
By Marie Claire Editors
-
Yara Shahidi Joins Forces With Cartier Women's Initiative to Empower Entrepreneurs
"Giving back is essential to existing in the world."
By Sara Holzman
-
Fashion Test Drive: Chloe's Top-Handle Penelope Bag
This eye-catching bag also does good for the planet.
By Sara Holzman
-
Mindy Kaling's Custom Jonathan Simkhai Gown Is a Nod to Chanel Couture
"I feel so confident in this gown."
By Sara Holzman
-
Fashion Test Drive: Isabel Marant's Oskan Moon Bag
"The key word is versatility."
By Sara Holzman
-
What I Wear to Work: Poppy Harlow
The CNN host's key to a great wardrobe? Borrowing from her stylish friends.
By Sara Holzman
-
The Making of Ariana DeBose's Custom Versace Gown
"When I first saw it, I was left speechless."
By Sara Holzman
-
What I Wear to Work: Silvia and Sofia Tcherassi
"Waking up early in the morning is a must."
By Sara Holzman
-
What I Wear to Work: Cynthia Rivas
For one of fashion's favorite skincare gurus, great skin is the ultimate accessory.
By Sara Holzman