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    1. Fashion

    The One Personal Style Trick That'll Stop You Buying Something You'll Regret

    Hint: It involves a list.

    Noora Raj Brown's avatar
    By Noora Raj Brown
    Published 16 December 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Noora Raj Brown
    From left: Loewe shorts, Attersee cashmere T-shirt, Souer trench; La Double J Top, Etro Silk pants, Manolo Blahnik shoes, The Row suede bucket bag; The Row Silk Label coat, Jil Sander boots, Studio Nicholson Knit sweater
    (Image credit: Noora Raj Brown)
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    When it comes to personal style, I staunchly believe that knowing what you’re not is as important as knowing what you are.

    In my case, there's a long list of things I’m morally opposed to. If you like something on this list, that’s okay! It’s encouraged, even, because your good taste should not be mine. That’s what makes this whole game interesting.

    Here's my list:

    • Over-the-knee boots
    • Open floor plans
    • Mini Kelly bags
    • Gel manicures
    • Impersonal jewelry
    • Wedge sandals, or truly, a wedge shoe of any kind
    • Graphic prints
    • Terrazzo tiles from the Millennial decor era
    • The color orange

    Just as you have your mental list of silhouettes and colors that work for you, I think it’s equally important to make a list of everything you hate. The shapes that don’t work. The colors that make you look pale. The trends you tried, and failed at, and swore to never try again, until you saw your favorite editor wearing it, and thought, oh well maybe...This is where the list comes in. Ideally, it’s a tangible list in a notebook, but your Notes app will do.

    Noora Raj Brown

    Ossou jeans, Loewe sweater, Fforme jacket, Jil Sander boots

    (Image credit: Noora Raj Brown)

    When I buy something, I make sure it fits into my shopping doctrine, a personal framework for making smart decisions. Which I sometimes violate. And then regret.

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    At this point, I think most of us have our essentials. If not, here are mine: a white t-shirt from Sold Out NYC, black trousers from Toteme, and nubby soft, ruched loafers.

    The Iconically Soft Perfect Tee

    Sold Out NYC
    The Iconically Soft Perfect Tee
    $90
    SHOP NOW

    Double-Pleat Tailored Trousers Black

    Toteme
    Double-Pleat Tailored Trousers Black
    $560
    SHOP NOW

    mytheresa,

    Saint Laurent
    Le Loafer Suede Penny Loafers
    $1200
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    It’s the uniform I reach for when I have to get dressed in a hurry, but it’s also the one I reach for as a base layer to show off something beautiful I want to wear, sometimes switching items out. A gold ballerina instead of a loafer. Or a cashmere t-shirt, in rich, fall colors, to give added dimension to a look.

    Marie Claire Newsletter

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    Gold Square Ballerina Flats

    The Row
    Gold Square Ballerina Flats
    $920
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    Attersee, The T-Shirt in Cashmere and Silk

    Attersee
    The T-Shirt in Cashmere and Silk
    $495
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    Despite my rigor with shopping, honed from years of working in fashion, there are a few areas where my willpower diminishes, which is where my loathing list comes in. It reminds me that I am an adult woman with boundaries, with a carefully executed style manifesto that only materialized after many bad decisions. And that I look ridiculous in orange.

    The list of objects that always gain my affection include:

    Printed Vintage-Esque Coats

    Noora Raj Brown

    Dries van Noten silk robe, Attersee Cashmere t-shirt, Khaite pants, Jil Sander boots, Dorsey & Sophie Buhai necklaces

    (Image credit: Noora Raj Brown)

    I can’t see one without feeling a flutter and uttering Oh I think I need this to whoever is in my vicinity. Patterned. Brocade. Velvet. An evening jacket (oh so perfect with my uniform above, with a quick swap of the loafer for a low bitchy heel).

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    Rilly Jacquard Coat

    Dries Van Noten
    Rilly Jacquard Coat
    $2385
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    Floral Coat

    Etro
    Floral Coat
    $2500$1750
    SHOP NOW

    Beige & Black Pointed Toe Mule Heels

    Jil Sander
    Beige & Black Pointed Toe Mule Heels
    $716
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    A Cozy Jacket

    There is something about a gorgeous jacket, which if you live in a colder climate, also doubles as your outfit for much of December, that feels justifiable.

    Noora Raj Brown

    La Double J top, Etro Silk pants, Manolo Blahnik shoes, The Row Suede bucket bag

    (Image credit: Noora Raj Brown)

    A jacket wardrobe should consist of a few key categories: a field jacket, for when you’re sporty; a light layer thin enough to wear under a big coat but warm enough if it’s a bit chilled inside (I’m partial to Rohe’s Mandarin jacket line); a leather bomber (look no further than Nour Hammour), and a cashmere coat (Lisa Yang has the best cashmere).

    Country Waxed Organic Cotton Jacket

    TOTEME
    Country Waxed Organic Cotton Jacket
    $990
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    Beck

    Nour Hammour
    Beck
    $1800
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    Anni Cashmere Coat

    Lisa Yang
    Anni Cashmere Coat
    $1245
    SHOP NOW

    Long Necklaces and Cocktail Rings

    As I said above, I’m very opposed to non-personal jewelry. But, I’m quite swayed by jewelry that makes you feel something. The pinnacle is finding a vintage piece that has been loved and passed down. But there are plenty of designers making modern heirlooms as well. I die for anything Danielle Sherman makes, and she’s now expanded into more affordable wares with her silver collection. Erede, which is designed by a dear friend and old roommate, does wonders with lab grown, as does Dorsey, whose pieces are all vintage inspired.

    Diamond Rectangle Barre Medallion, Fine Silver

    Sherman Field
    Diamond Rectangle Barre Medallion
    $750
    SHOP NOW

    Fancy Flats

    Noora Raj Brown

    Dries Silk Robe & Attersee T-shirt, Khaite trousers, Herbert Levine mules

    (Image credit: Noora Raj Brown)

    Living in Paris means I’m always walking, or biking, which means I need a shoe that is practical to walk in, but gorgeous enough that it looks deliberate when I arrive. I’ve amassed a collection of fancy flats: satin ones from Toteme, pointy from Prada and house slippers from Piedaterre.

    Minimalist Satin Ballerinas Espresso

    Toteme
    Minimalist Satin Ballerinas Espresso
    $630
    SHOP NOW

    Leather Ballet Flats

    Prada
    Leather Ballet Flats
    $1450
    SHOP NOW

    Wilde - Marrone Caranto - Velluto

    Piedaterre Venezia
    Wilde - Marrone Caranto - Velluto
    €135
    SHOP NOW

    So, as you’re doling out wishes of gratitude this holiday season, add one more for your loathing list, and all the frivolous purchases it’ll save you from. And if you so incline, share your most loathed items. Maybe it’ll help you make some friends. Psychologists say a common enemy is the quickest path to friendship.

    Noora Raj Brown
    Noora Raj Brown
    Social Links Navigation
    Writer & Founder, NRB Creative

    Noora Raj Brown is a luxury brand consultant, writer, and cofounder of La Chute, a cabinet of vintage furniture curiosities. She was formerly the EVP of Brand at goop and a magazine writer. She is the author of the popular Substack Objects of Desire.

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