I Tried Khloé Kardashian's Gummy Bear Hair Vitamins for a Month and Here's What Happened

My curls were never the same.

More From Beauty Advice You Need Right Now
20 articles
The 10 Best Eye Creams for Every Age
The Crystal Lips Trend Is Everything
Kendall Jenner's Best Looks

When Khloé Kardashian first proclaimed her love for the sky blue, teddy-shaped gummy SugarBearHair Vitamins, I was skeptical, but intrigued. Which is basically the story every time a Kardashian endorsement rolls out with an immaculately-filtered selfie on Instagram.

But this had Khloé's upload of approval—and no one keeps it more real. Besides, they promise longer and stronger hair, and they're cute, so what's really to lose?

Advertisement - Continue Reading Below

A callback to the Flinstone Gummies of my youth, they were 100% more enticing than the fish oil pills (or "gross" vitamins, as SugarBear likes to call them) gathering dust in my cabinet.

The SugarBearHair supplements come in a three-month, three-bottle package, the instructions being that you eat two gummy bears a day. Full disclosure: I've only tried a month's worth at this point. And it's important to note that as a brand, from the packaging to their language, they're unicorns-and-rainbows-level saccharine—which might make it hard for a grown-ass woman to take seriously. But that wasn't the case for this moderately-grown-ass woman. I was all in.

More From Beauty Advice You Need Right Now
20 articles
The 10 Best Eye Creams for Every Age
The Crystal Lips Trend Is Everything
Kendall Jenner's Best Looks
GIF
6 Face Mists That Work Like Serums
5 Ways to Spice Up Your Classic Red Lep

Flavored with natural berries, the SugarBears weren't Haribo-Gold-level tasty and, okay, yeah, they were a liiiiittle chewy, but limiting myself to just two a day was actually kind of hard. 

As for my locks? During the first few weeks, I didn't really see a difference in my hair. Though my mane is kind of crazy—i.e. processed, curly, frizzy, and big—so it's inherently hard to tell. But hand to heart, over the last week I've been struck by how much better my curls look. They're tighter, shinier, softer, and overall look less frizzy/damaged. My hair also seems longer, despite having more compact curls.

The only difference in my routine? These gummies. Okay, and a little bit of Oribe's Styling Crème. But considering the SugarBears are carefully formulated with biotin, folic acid, and Vitamin D—all linked to hair growth and health—it makes *total* sense.

At $84, the SugarBearHair system isn't cheap, but if you're desperate for hair repair, it's an easy way to introduce more nutrients into your diet. Just don't expect a Khloé or Kylie (she's since endorsed them as well) mane in the end. The way I see it, it's all about improving what you've already got.

SugarBearHair Vitamins, 3 Months, $83.99; sugarbearhair.com.

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.

Read Next: