If you love Christmas and/or Hanukkah, you may be a collector
Santa Claus is not the only one making a list and checking it twice. You also have diligently gathered the gifts, the goodies, the wrapping, the ribbons, the lights, the candles, and all the tokens and trinkets that have come to symbolize the end-of-the-year holidays, no matter how you celebrate them. "I interview consumers all the time who collect stuff for Christmas and Hanukkah year-round," Yarrow says. "For them, they are obsessed with taking the time to hone and perfect the collection. Then they finally get to put it on display, which is very much like putting their own personality on display."
Collecting isn’t confined to material objects, either. "For most families, every year introduces new traditions," Yarrow explains. "For many people, they can’t celebrate without these traditions. It’s one of the ways they honor the fundamental values of family."