Reformation: The Cool Girls' Answer to Eco-Friendly Fashion

The bi-coastal sustainable fashion brand Reformation already has a loyal following of local fans—lovingly dubbed "Ref babes"—and their eco-friendly movement seems to be growing by the minute. Here, we take you on a tour of the label's newest addition: a store on Howard Street in Soho.


September 6, 2012 12:00 PM

Join the Reformation

Along with Reformation's namesake label, the Howard Street store will stock a number of other small, well-designed brands, including handbags by Reece Hudson, jewelry by Bing Bang, and lingerie by Cosabella.