Reformation: The Cool Girls' Answer to Eco-Friendly Fashion

The bi-coastal sustainable fashion brand Reformation already has a loyal following of local fans—lovingly dubbed "Ref babes"—and their eco-friendly movement seems to be growing by the minute. Here, we take you on a tour of the label's newest addition: a store on Howard Street in Soho.


September 6, 2012 12:00 PM

Join the Reformation

One of the brand's cult-favorite dresses, the Clay dress, is shown here in blue velvet.