Rhode Skin Joins the Makeup Game With New Lip Tints

Each shade has a special meaning.

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hailey bieber
(Image credit: Courtesy of Rhode)

From the woman who brought us glazed donut manicures and strawberry girl makeup, there’s a new it-product (and probably a to-be-determined corresponding trend name) in town. On Thursday, Hailey Bieber’s skincare brand, Rhode, announced it’s entering the makeup game with a fresh take on its beloved Peptide Lip Treatment: The Peptide Lip Tint. Yes, you read that right—the famously grayscale-packaged Rhode is getting some color.

Created to provide the same restoration and replenishment for dry lips as Rhode’s original lip product (at the same impressive $16 price point), the new upgrade comes in four different shades: a sheer pink “ribbon”, rose taupe “toast”, crushed berry “raspberry jelly”, and rich brown “espresso.”

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Each shade is inspired by something Bieber loves, from the ballet slippers of her youth (ribbon) to a “hot piece of french toast” (you know the one). While Peptide Lip Treatment is available in a number of scents—vanilla, watermelon slice, salted caramel, and the recently added strawberry glaze—Bieber has kept things simple with her lip tints. All are unscented, letting their sheer-but-buildable shades do the talking.

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Rhode officially launched in June 2022 with a tightly curated product line. The three original offerings on the brand’s roster were Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment. Over a year later, in June 2023, Glazing Milk essence joined the family. With the new launch, the brand’s offerings have basically doubled and, while I’d try anything Rhode puts out, it’s possible the brand’s thoughtful lineup will stay slim: Bieber’s beauty philosophy has always erred toward minimalism.

“I think that less is more when it comes to makeup: I enjoy having a bare-looking face rather than a full, done-up look,” the model told Marie Claire in 2019. “I know everybody’s different and some people enjoy a full face of makeup, but I’m just so impatient and I don’t like spending a lot of time on myself every day.”

Now she can grab her morning coffee—and espresso lip tint!—and be ready to go.

Rhode’s Peptide Lip Tints launch September 28 at 9 a.m. PST on rhodeskin.com. Make sure you join the waitlist (see below!) to make sure you get your Lip Tint before the inevitable sell out. 

Sophia Vilensky
Sophia Vilensky
Freelance Writer

Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.