Ariana Grande Is Making a Case for the Return of Victory Rolls

The r.e.m. beauty founder sported the '40s hairstyle for her latest campaign.

ariana grande
(Image credit: Getty Images)

Ariana Grande is, without a doubt, the queen of the power ponytail. While in recent years she’s let her strands down more often, everything feels right in the world when the Wicked star’s hair is pulled back. Thus, it comes as no surprise that Grande’s newest look—showcased in an ad for R.E.M. Beauty’s sweetener foundation—is a take on the ponytail. 

In a video uploaded to TikTok on September 21, the singer rocks a curled updo with a singular roll pinned to the side of her head, a look that’s entirely reminiscent of the victory rolls of the 1940s. Victory rolls were named for the planes that would spin mid-flight as a sign of victory, but were often associated with a pin-up style.

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"I feel like there's a thousand different ways to do a ponytail. A million!…It brings me so much joy, honestly," she previously said. "Every time I put my hair up, it's like a surprise. It's like true love." To make this particular ponytail her own, Grande fastened a gingham-print ribbon in her hair to secure her blonde locks.

Makeup wise, Grande kept things simple, with a brown cat eye, highlighted nose, and a touch of lip gloss. It was her skin however that took center stage—and rightfully so. 

In the voiceover, Grande talks about her new foundation’s hydrating benefits. The formula is packed with hyaluronic acid and features a buildable, blendable formula. Shop the new launch (and support Ari!) below.

Freelance Writer