You Have to Meet Halsey's "Mob Wife" Alter Ego

"I woke Mob Wife Ash from the dead."

Halsey
(Image credit: Getty Images)

The mob wife trend is still taking over TikTok—just ask Olivia Jade, Dakota Johnson, or anyone on my Instagram feed. What started off as a few fun (faux?) fur coat selfies has turned into a whole aesthetic, and somehow awakened a new version of Halsey. If you saw her latest look and wondered, "where did the pixie cut go?" Mob Wife Ash has some news for you.

Earlier this week, the 29-year-old premiered an entirely new, entirely on-trend look for the launch party of her brand about-face's new foundation: The Performer. "I woke Mob Wife Ash from the dead," wrote Halsey in an Instagram post from the night. Featuring long, middle-parted brown hair, an icy stare, and (yes) a fur coat, the look all came together with the help of celebrity makeup artist Patrick Ta, who put his expertise to good use with Halsey's collection.

A post shared by halsey

A photo posted by iamhalsey on

"It’s been years since I’ve let someone else do my makeup but when [Ta] asked i was so excited!! I reallllly wanted him to try our new about-face foundation. Honored to have been his canvas for the night as we celebrated the launch of The Performer," she wrote in a separate post, also offering a product breakdown featuring both her and Ta's product lines. For her complexion, Ta naturally used the new product in the shade "LM1." Her smoky eyes featured about-face's Matte Fluid Eye Paint in the soft brown "Capulets," paired with Patrick Ta's Major Dimension Eyeshadow Palette and finished off with Line Artist eyeliner in "Equestrian."

Finally, there's that bold lip, which was crafted with a mix of about-face's Matte Fix Lip Pencils in the plum-brown "Smoked" and espresso "Grounded" shades and Patrick Ta's Major Headlines Lipstick in the rich berry "Complicated."

"Stunning," commented Demi Lovato, while a fan wrote that Halsey is the "hottest mob wife of all time."

If your Sopranos binge watch is over and you're ready to go out, you can shop the look below.

Sophia Vilensky
Freelance Writer

Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.