Kylie Jenner's Kylie Cosmetics Line Launched at Ulta Today and Twitter Can't Deal
Kylie Jenner's popular Kylie Cosmetics line launched at Ulta stores today. Fans took to Twitter with reactions to the line coming to a brick and mortar store for the first time.
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If you're a fan of Kylie Cosmetics, today is a big day. Kylie Jenner's beloved beauty brand is now available IRL, in Ulta stores everywhere. Not. A. Drill.
"Alright guys, I’m very excited to announce that Kylie Cosmetics will be in every single Ulta store on the 17th of this month," Jenner announced during a video on her Instagram Story, Us Weekly reports. "So, I’m going to be starting off with just my best lip kits first and then I’m going to be expanding and adding a lot more things super fast—so, palettes and all that good stuff."
Jenner launched Kylie Cosmetics in 2015, beginning with her lip iconic lip kits and then branching out with everything from eyeshadow palettes to illuminating powders to concealers and more. While Jenner has done pop-ups in the past, for the most part, her products have only been available online—until now, of course.
Last night, Kylie shared an Instagram post on her grid, hyping her line's Ulta launch.
"I can’t wait for @kyliecosmeticsto launch in ALL @ultabeauty stores TOMORROW!!! Most stores open at 10am across the country, with some opening at 9, so check your local store times! 💋 I’ll be popping up at one of the locations this weekend 👀," she wrote.
Not every Kylie Cosmetics product is available at Ulta, but some of her most popular kits are, including the Koko K Lip Kit, the Candy K Lip Kit, and the Dolce K Lip Kit. (Don't forget to grab an Ulta promo code before you get yours!)
Kylie Cosmetics superfans flooded Ulta stores this morning and tweeted the madness. Here are some of the most extra tweets.
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It’s going to be a gooooood Christmas 🤩 #KylieXUltaBeauty @KylieJenner @kyliecosmetics @ultabeauty pic.twitter.com/8i7XmaaNdKNovember 17, 2018
My boyfriend is headed to Ulta today to pick me up some @kyliecosmetics lip kits 😍💕 find you a man who supports the makeup addiction 💄💋November 17, 2018
Finally got my hands on some @kyliecosmetics lipsticks and tell me why they smell like cake batter 😍 I’m in love alreadyNovember 17, 2018
i was stocking @kyliecosmetics lip kits at my job and it just makes me 100x more excited. I want it all!! 😩 @KylieJenner pic.twitter.com/5OhXViYVjjNovember 17, 2018
Me pretending like I won’t take an, “accidental detour”to Ulta for a Kylie Lip Kit tomorrow... pic.twitter.com/NTWUlKyEhnNovember 16, 2018
They’re selling Kylie cosmetics at ulta and my aunt calls me and tells me she picked up some lipsticks before they run out. She’s awesome😭💕November 17, 2018
Kylie Lip kits are at ulta and my oncall manager is letting me leave when they open to go snatch some up. #bless her soul @ultabeauty @KylieJennerNovember 17, 2018
Cut throat at Ulta to get the Kylie makeup pic.twitter.com/YEwqGdHBHiNovember 17, 2018
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Kayleigh Roberts is a freelance writer and editor with over 10 years of professional experience covering entertainment of all genres, from new movie and TV releases to nostalgia, and celebrity news. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.
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