Kylie Jenner's Kylie Cosmetics Line Launched at Ulta Today and Twitter Can't Deal

Kylie Jenner's popular Kylie Cosmetics line launched at Ulta stores today. Fans took to Twitter with reactions to the line coming to a brick and mortar store for the first time.

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(Image credit: Getty Images)

If you're a fan of Kylie Cosmetics, today is a big day. Kylie Jenner's beloved beauty brand is now available IRL, in Ulta stores everywhere. Not. A. Drill.

"Alright guys, I’m very excited to announce that Kylie Cosmetics will be in every single Ulta store on the 17th of this month," Jenner announced during a video on her Instagram Story, Us Weekly reports. "So, I’m going to be starting off with just my best lip kits first and then I’m going to be expanding and adding a lot more things super fast—so, palettes and all that good stuff."

Jenner launched Kylie Cosmetics in 2015, beginning with her lip iconic lip kits and then branching out with everything from eyeshadow palettes to illuminating powders to concealers and more. While Jenner has done pop-ups in the past, for the most part, her products have only been available online—until now, of course.

Last night, Kylie shared an Instagram post on her grid, hyping her line's Ulta launch.

"I can’t wait for @kyliecosmeticsto launch in ALL @ultabeauty stores TOMORROW!!! Most stores open at 10am across the country, with some opening at 9, so check your local store times! 💋 I’ll be popping up at one of the locations this weekend 👀," she wrote.

Not every Kylie Cosmetics product is available at Ulta, but some of her most popular kits are, including the Koko K Lip Kit, the Candy K Lip Kit, and the Dolce K Lip Kit. (Don't forget to grab an Ulta promo code before you get yours!)

Kylie Cosmetics superfans flooded Ulta stores this morning and tweeted the madness. Here are some of the most extra tweets.


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(Image credit: Instagram+kyliejenner)
Kayleigh Roberts
Weekend Editor

Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.