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    1. Beauty
    2. Makeup

    The Iconic London Underglaze PDRN Grippy Primer Just Gave Me the Smoothest, Glossiest Skin of My Life

    My makeup has never looked better.

    Samantha Holender's avatar
    By Samantha Holender
    Published 2 October 2026 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    silver chrome background model with glass skin and iconic london underglow primer
    (Image credit: Iconci London Launchmetrics)
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    • How Does Iconic London’s PDRN Grippy Primer Work?
    • How Do I Apply Iconic London’s PDRN Grippy Primer?
    • Is the Iconic London PDRN Grippy Primer Worth It?
    • More Iconic London Products I Love
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    I’ve spent the greater part of my beauty editor career trying to figure out what concoction of skincare products would give me the best glass skin effect. I truly feel like I finally have the skincare regimen down pat—it’s a mix of prescription formulas, YISE Beauty’s Xtra Glow Peptide Serum, and Dr. Barbara Sturm’s Glow Cream. My real bone to pick was always with the makeup portion of things—no matter how glowy my foundation, I always felt like it would matte out the glow I had just worked so hard to achieve. But a few weeks ago, I added the Iconic London PDRN Grippy Primer into my routine and I swear it’s the secret to the glossiest skin of my life. Seriously, 10 people stopped me this week to compliment my “glass skin.”

    It has all the buzzy ingredients of 2026 packed into one formula—PDRN, a.k.a salmon sperm, niacinamide, and hyaluronic acid—with the grippiness of Milk Makeup’s Hydro Grip and glow of Saie’s Super Glow Gel. The truth is, it’s as good as it sounds. To read my full review, see the product in action, and shop my favorite Iconic London products, keep scrolling.

    How Does Iconic London’s PDRN Grippy Primer Work?

    Ok here’s the deal: this is not your average primer. It doesn’t feel silky or smooth out of the dropper; it’s a fascinating water-gel that almost reminds me of hair gel in terms of texture. But once it hits your skin, it bursts and thins out into a thin, lightweight veil that’s shockingly tacky. I normally expect tacky primers to err a bit more on the matte side, but this one actually preserved the glowiness from my skincare and—dare I say—even added a little more. Here’s how it works.

    • Plant-Derived PDRN: If the whole salmon sperm of it all freaks you out, then you’ll find peace in the fact that this PDRN is actually derived from plants. It has the same skin-rejuvenating benefits, but no fish were involved in the making of it.
    • Hyaluronic Acid: It’s not a revolutionary ingredient, but it’s in every single product you love for a reason—it works. This adds incredible hydration to your skin nearly instantly.
    • Niacinamide: The secret to glass is hydration, yes. But it’s also pore-blurring—and niacinamide is the best ingredient for making pores disappear. They look tighter and smaller over time, but I noticed a difference right off the bat, too.

    How Do I Apply Iconic London’s PDRN Grippy Primer?

    Think of primer like the meat in your sandwich. Your skincare is one slice of bread, primer is the protein, and makeup is the other slice. I’ve been finding that one, full dropper-full is the perfect amount for my face and neck, but occasionally I’ll add a little extra to my oily zones. I like to apply it with my fingers—rubbing it into my skin until everything feels a bit tacky. You do want to wait a minute before applying your makeup in order to give the product enough time to activate. Then, it grips onto your foundation with super strength—it’s not going anywhere.

    Is the Iconic London PDRN Grippy Primer Worth It?

    Honestly, across the primer market, Iconic London is very fairly priced at $34. There’s a ton of product in the bottle, and it comes in weighted, luxe-feeling packaging. The hype on TikTok right now is enough to make even the most skeptical user think it’s magic in a jar. I’m not normally one to jump on the bandwagon, but this product actually deserves every single bit of hype. My makeup has never adhered better, lasted longer, or looked glossier (without the grease!). It really is the secret to getting glass skin.

    You may like
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    • A woman wearing a black button up with pink glossy lips. She is next to a tube of lip gloss. My Favorite Makeup Artist Cracked the Code to Glossy, Fuller-Looking Lips
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    Underglaze Long-Wear Pdrn Grippy Primer With Hyaluronic Acid

    Iconic London
    Underglaze Long-Wear PDRN Grippy Primer With Hyaluronic Acid
    $34
    SHOP NOW

    I didn't believe how well this worked until I tried it for myself. My glow lasts through a 12 hour day.

    More Iconic London Products I Love

    Underglow Blurring Primer

    Iconic London
    Underglow Blurring Primer
    $34
    SHOP NOW

    I'm equally as into this blurring primer. In fact, I occasionally layer them.

    Prep-Set-Glow Hydrating Glowy Setting Spray - Original

    Iconic London
    Prep-Set-Glow Hydrating Glowy Setting Spray - Original
    $34
    SHOP NOW

    Lock in your look with this gorgeous setting spray. It has a slight shimmer and makes my cheeks reflect the light.

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

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    Explore More
    makeup
    Samantha Holender
    Samantha Holender
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    Senior Beauty Editor

    Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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