Rock On With Gucci's New Fragrance

Gucci debuts a new limited edition fragrance called Gucci Guilty.

Gucci admirers are about to have the perfect excuse for embracing their inner rock star: A new male and female version of the seductive pink pepper and patchouli scented Gucci Guilty is hitting shelves, housed in a bottle adorned with more than 400 studs. As Gucci continues to show their love for music by partnering with the GRAMMY Awards and sponsoring a David Bowie exhibit at the Victoria and Albert Museum in London, England, rock-inspired packaging seemed like the natural fit.

"I have always had a love of the rock aesthetic, and it is a constant source of inspiration," says House Creative Director Frida Giannini. No doubt Gucci fashion fans like Beyoncé and Bruno Mars will be rocking the scent this spring. Available now at