Rock On With Gucci's New Fragrance

Gucci debuts a new limited edition fragrance called Gucci Guilty.

Gucci admirers are about to have the perfect excuse for embracing their inner rock star: A new male and female version of the seductive pink pepper and patchouli scented Gucci Guilty is hitting shelves, housed in a bottle adorned with more than 400 studs. As Gucci continues to show their love for music by partnering with the GRAMMY Awards and sponsoring a David Bowie exhibit at the Victoria and Albert Museum in London, England, rock-inspired packaging seemed like the natural fit.

"I have always had a love of the rock aesthetic, and it is a constant source of inspiration," says House Creative Director Frida Giannini. No doubt Gucci fashion fans like Beyoncé and Bruno Mars will be rocking the scent this spring. Available now at (opens in new tab).