Once Again, Selena Gomez Is Finding Comfort In Dark Hair
She ditched her highlights for a deep brown shade—and a bob.


It's back to brunette for Selena Gomez. After joining the honey blonde hair brigade that took late fall by storm (when Gomez, Rihanna, and Kim Kardashian are all involved, you know something big is happening) the 31-year-old has officially come home to her classic dark hue—with a shorter cut to boot.
After showing up at the Golden Globe Awards over the weekend with a slicked-back hairstyle that didn't exactly scream highlights, the Rare Beauty owner confirmed the gold streaks were gone when she appeared at a Rare Beauty event on Wednesday, January 10. Promoting her beauty brand's new Find Comfort Body Collection in Los Angeles, Gomez stepped out in a entirely white ensemble that let her newly cut-and-colored locks shine.
In photos taken from the outdoor event, you can see the full scope of Gomez's hair color: a warm, deep brown that almost shows an auburn tint in the sunlight. Compared to her recent long locks, her new cut is a classic lob, grazing just past her shoulders with some subtle face framing layers.
“People are embracing their natural hair color—we’re going back to basics,” shared Mara Roszak, owner of RŌZ Haircare, while discussing 2024 color trends with Marie Claire last month. "I believe that 2024 is going to be the year of the hair health journey, giving your hair the foundation it needs to thrive."
Obviously, this concept falls right in line with Gomez and Rare Beauty's mission—especially regarding the new body collection. Find Comfort was created to offer a foundation for discovering comfort anywhere, so you can feel it everywhere. If that includes less trips to the salon for highlight upkeep, so be it.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.
-
Sofia Richie Grainge Styles Zebra Pants With Flip-Flops
Next stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh Flats
The controversial shoe trend is most definitely gaining steam.
-
Body Language Expert Says Kate Can't "Mask Her Emotions"
"We also saw William...mirroring the same emotions as Kate."
-
Selena Gomez Finally Went to Prom, But Her Lob Hairstyle Was the Main Event
Because even a mall photoshoot can't compete with a perfectly styled lob.
-
Selena Gomez Hosts a Master Class in Matching Your Red Blush and Red Lipstick to Your Outfit
The star was spotted looking red hot in the streets of New York City.
-
Selena Gomez’s Curly Lob Could Double as a Bridal Hairstyle
Romantic, flirty, and trendy—what’s not to love?
-
Selena Gomez Accentuates Her Enormous Marquise Diamond With Frosty Pink Nails
The billionaire just debuted a sugary sweet new shade.
-
Selena Gomez’s Engagement Manicure Is Sheer Bridal Perfection
Minimalists and brides-to-be agree: This shade is a staple.
-
Selena Gomez Bares It All for Date Night With Benny Blanco in a Soft Nude Makeup Look
Here's how to get the look using the founder's favorite Rare Beauty products.
-
20 Celebrity-Favorite Nail Polish Colors to Inspire Your Next Fall Manicure
From bubble bath shades to moody fall hues.
-
Selena Gomez and Addison Rae Are Sending the Stardust Nail Trend Into Your Orbit
It's poised to overtake the usual fall manicure shades.