Here Are the Best Self-Tanners of 2026—According to a Beauty Editor Who Fake Tans for a Living
Occupational hazard.
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Team Beauty at Marie Claire has unofficially declared me the authority on all things self-tanner. Which makes total sense, considering my skin is almost translucent. And while pale skin is beautiful, I'm Italian, so in a perfect world, I'd naturally live on the tanner side of the spectrum. On top of that, I avoid the sun like the plague. Partly because wrinkles, and mostly because I don't want to test my chances with skin cancer. (My mom has dealt with it many times, and my brother had it at 26.) So yes, I’m militant about sunscreen.
So while genetics didn't deal me out golden, bronzed skin, and I can most often be found with a giant sun hat under an umbrella come summer, I do know a thing or two about faking it. Every week, since I was 16, I indulge in my Thursday night routine: exfoliate, moisturize the dry spots, and lather myself in bronze goodness, courtesy of one of my favorite self-tanners. I may spend the rest of the night trying not to touch anything, but it's worth it when I wake up glowing and a few shades darker.
After years of testing, I’ve gotten good at making my faux golden glow look believable—which, to me, is the only point. Nothing ruins a tan faster than an orange undertone, streaky ankles, or that unmistakable self-tanner smell that announces itself before I do. The best formulas now don’t just make you darker, they make you look smoother, more even, and glowy in a way that still reads like your skin, just at its best. Here is the line-up of my current favorite self-tanning products of 2026.
Spritz & Spray
Mists are the closest thing self-tanning has to a cheat code, especially if you hate rubbing in lotion for sport. The best ones spray evenly, dry fast, and don’t leave you with that telltale "you missed a spot" situation. They’re also ideal for hard-to-reach areas when you’re doing this solo (which I often am because tanning my back is not my boyfriend's cup of tea).
This is my end-all, be-all favorite body self-tanning formula. The super-fine mist deposits an even color all over my skin, and with just a bit of rubbing in with the mitt, I'm left with the most stunning glow in just a few hours. I find the best place to apply it is in the shower, so the bronzing residue can easily wash down the drain. It's on the higher end of self-tanning formulas, but when you see how good the results are, it rivals any (expensive!) professional spray tan.
For a more affordable option, there's another incredible spray with the same micro-fine mist, resulting in an airbrushed finish. Tanologist's product also contains a hydrating MVP, hyaluronic acid, alongside antioxidants, so your skin will be tan and glowing.
Bronze Me, Baby
Instant bronzers are for the impatient among us—which is to say, me for the most part. These formulas give you color in just a few hours or even just one, nowadays. It's also a great hack for when you don't want to sleep in the solution. Bonus points if they dry down transfer-resistant, because no one wants to bronzer-stain their clothes or sheets.
It's hard to find a formula that delivers a one-hour express tan, but Bondi Sands' Self-Tanning Foam qualifies. If I'm running late for a night out, I'll throw this formula on and do a quick rinse an hour after with no soap. It keeps developing throughout the night and continues to look better after a few hours.
For the deepest, darkest tan, look to any of Loving Tan's formulas. With just one coat, it provides a streak-free finish with enough coverage and dries in under a minute. Even on my pale skin, it never reads orange.
Gradual Glow
Gradual tanners are my fail-safe category. They’re lower risk, harder to mess up, and the best option if you want a believable tan that builds over a few days. If you’re self-tanner anxious—or you’ve been burned before—this is where you start.
Tan-Luxe is one of the top-tier tanning brands, known for its luxe formulations and elegant textures. The Gradual is a super lightweight oil-lotion hybrid filled with hydrating aloe vera and antioxidant-rich raspberry oil for all-over moisture and a beautiful glow in just a few days.
Luna Bronze offers the same elevated formula at a more affordable price. This lotion gives a lighter bronze, ideal for winter months or for those who just want a subtle glow. The cherry on top? There's no extra rinsing or exfoliating required.
Face Time
Your face is a different story. It’s more sensitive, it breaks out more easily, and it’s the first place where a tanner can easily go wrong. (Plus, there's no way to hide errors.) These are my favorite facial tan formulas that play nicely with skincare, can be worn under makeup, and give you that even tone without clogging pores.
I have never found a better formulation for my face or hands. The St. Tropez Purity Bronzing Water is a cheat code for the most even glow in the trickiest spots to get it right. It's basically fail-proof.
A true skincare-meets-tanner combination, these chemically exfoliating pads clear dead skin and smooth texture, while a layer of bronze creates even, glowing skin.
Airbrushed Legs
Not everyone wants to commit to a mousse, a mitt, and a full evening dedicated to exfoliation. This category is for the low-maintenance approach: body makeup gives you color the second you apply it, perfect for last-minute plans, bare legs in winter, or when you want the look of a tan without the patchy fading process. If you want the easiest possible route to looking naturally tan or adding a bit of coverage to your body, start here.
This gorgeous cream provides a soft layer of coverage to instantly even out any discoloration, while a wash of sheen creates a stunning radiance. It's the key to supermodel legs. The delicious scent is a bonus.
For a bit more coverage that can hide bruises, scars, and more obvious discoloration, reach for the Vita Liberata Body Blur in Light, Medium, or Dark. It contains hydrating glycerin and emollient shea butter to lock in all that moisture.
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