Updated 7/14: The Virgin Atlantic sweater, which Diana gave to her longtime personal trainer Jenni Rivett, was purchased at auction by an anonymous bidder for $53,532, according to People.
A navy blue Virgin Atlantic sweatshirt gifted to her by Sir Richard Branson in the late 1990s is being sold on RR Auction with bids already standing at $7,000 (approximately £5,590).
Just a few months before her tragic death in 1997, Princess Diana gave the iconic knit to her close friend and longtime personal trainer, Jenni Rivett, along with a note which read, "Dearest Jenni, lots of love from, Diana, x".
"This sweatshirt was given to HRH by Sir Richard Branson. It became her most worn top on her regular visits to the gym," Rivett said of the piece. "She felt there were far more important issues to focus on in the world than her gym attire and therefore decided that wearing the famous Virgin sweatshirt to every session, would be a good way to stop the media frenzy."
"A few months before her untimely death she called me to say she had left a few sweatshirts for me. Amongst them, this one—which I have now decided to part with."
The Virgin Atlantic sweatshirt features a retro image of the "Flying Lady" logo which was inspired by pin-up girls sketched by Peruvian painter, Alberto Vargas, in the 1930s and 1940s.
Princess Diana's go-to sweatshirt is currently up for auction at RR Auction and bidding will come to a close on July 10.
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