Kanye West Is Casually Creating a Makeup Line

::screams internally::

Standing, Denim, Purple, Electric blue, Magenta, Violet, Stage, Boot,
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Because why not, Kanye West is creating a makeup line for that pretty ol' mug of yours. TMZ reports that the rapper/designer has filed legal documents "declaring his intention to produce DONDA brand makeup, perfumes, lotions, and other cosmetics." The brand is clearly named after his late mother Donda West, who Kanye was extremely close to.

While the world is likely flailing around in an excited frenzy about this news, it actually isn't a huge surprise. Kanye has been pretty clear about his intentions to make DONDA a full lifestyle brand, completely with "holograms."

Of course, Kanye's sister-in-law Kylie Jenner already has a makeup line, and they're set to be direct competitors. Good, awkward times.

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