Prince William and Princess Kate Looking for New Staff Member

Prince William and Princess Kate are hiring again, and this time they’re looking for someone to take their Instagram content into influencer status. The Royal Household of the Prince and Princess of Wales has advertised for a “Digital Content Creator” to work alongside their Head of Digital and Social Media to “deliver digital content and storytelling” across their online channels.

The ideal candidate is described as a “calm and diplomatic [...] team player” with an “ability to think creatively.” The job description, listed on the Royal Vacancies website, stresses that the ideal candidate will “exercise tact and discretion and maintain confidentiality at all times.” The Prince and Princess of Wales already have an elaborate team supporting them, as the listing describes “the Head of Digital and Social Media and wider Digital team” alongside a separate Communications Team, Assistant Private Secretaries, and the Visits and Events team.

A man holds a mobile phone showing on a social media post by Britain's Catherine, Princess of Wales, in London, on June 14, 2024. Catherine, Princess of Wales will attend the Trooping the Colour military parade this weekend, she said in a social media post on Friday, confirming her first public appearance since December. — The new team member will be tasked with creating content for the Prince and Princess of Wales's social media outlets.

Prince William and Catherine, Duchess of Cambridge with Rebecca Deacon, (private secretary to Catherine, Duchess of Cambridge) as Prince William and Catherine, Duchess of Cambridge attend the Tennis at Wimbledon as part of The London Olympics. — Prince William and Princess Kate with the princess's former long-term private secretary, Rebecca Deacon.

The newest team member would be tasked with “developing new and creative ideas for content” on the Prince and Princess of Wales’s social media accounts, “with a particular focus on how to appeal to younger audiences through the use of organic content.” While they already have an active presence on Instagram, with regular posts, reels, and stories, this new role might suggest there is room to expand to newer horizons, such as TikTok.

Prince William and Princess Kate have been making several changes to their staff lately, hiring a Senior Communications Officer and a new Press Relations Manager since the beginning of the year. Alongside a rapidly growing digital content and communications teams, the Prince and Princess of Wales’s professional staff is a far cry from the tight knit team that supported them during their early years of marriage.

While these changes most likely reflect normal growth and evolution within an organization, the full artillery of roles in their wider staff suggest they are strengthening their core group ahead of the future—whatever may come next.

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Christine Ross is a freelancer writer, royal expert, broadcaster and podcaster. She's worked with news outlets including the BBC, Glamour, Talk TV, ET, PBS, CNN and 20/20 to cover the foremost royal events of the last decade, from Prince George’s birth to the coronation of King Charles III.

She previously served as co-host of Royally Us, a weekly royal podcast by Us Weekly. As a freelance writer and royal commentator she provides expert commentary, historical context and fashion analysis about royal families worldwide, with an emphasis on the British Royal Family.