We understand that sometimes you want to donate to charity but feel lame for not being able to pony up enough money to make a "real difference." But what if your small donation is actually part of a big, million-dollar rainforest initiative?
Avon recently unveiled its global Hello Green Tomorrow campaign, in partnership with The Nature Conservancy, to restore South America's Atlantic Rainforest, which stretches across parts of Brazil, Argentina, and Paraguay. This forest is one of the most endangered natural areas on earth, with only 7% of the original forest remaining, and is home to a diverse array of plants and animals that can't be found anywhere else on earth.
Through the initiative, $1 plants one tree, and Avon committed $1 million to get the ball rolling. So every time you go to hellogreentomorrow.com and donate a dollar, you're helping to plant over a million trees that will ultimately remove 10 million tons of carbon dioxide from the atmosphere. Congratulations̵, now you're a philanthropist!