When designers collaborate with H&M, the collection is almost always guaranteed to sell out within minutes. (I broke out into a sweat last year trying to buy an Erdem x H&M gray hoodie online). In addition to Erdem, H&M's past collaborations have ranged from fashion houses like Kenzo to Versace and Balmain. This year, H&M partnered with Moschino, offering everything from MTV-themed hoodies to Disney motif oversize tees.
The nostalgically vibrant looks from the collab also ties neatly into Jeremy Scott's own Spring '19 collection, which was inspired by his formative years. "Whenever I design, I think about my friends. The Moschino x H&M look book is like a party; celebrating the fun, the pop, the creativity, and the energy of the people and the collection," he said.
Plus, the line wouldn't be nearly as fun without something for a man's best friend:the dog. After you scroll through all the clothes for humans, you'll see that Scott created a mini dog jacket with a gold chain print. It's cute! It's tiny! It's adorable! And, as MarieClaire.com's beauty editor Chloe Metzger points out, this dog looks eerily like Justin Bieber.
Unfortunately...I don't have a dog anymore, but I'm sort of wishing I do now. On the bright side, I'm 100 percent willing to buy the jacket for anyone in my life that has a lil pup. Just slide into my DMs with a note and it's yours.
Check out some pieces from the rest of the collection, then stay tuned for the Moschino x H&M show on October 24. I better see a puppy or two on the runway...
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Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.
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