Can Someone Tell Me What Is Happening In This Fashion Show From Hell?
These photos from German designer Irene Luft's Berlin Fashion Week show have ascended from the fiery pits of Hell and lodged themselves firmly in my brain, where I shall be haunted for evermore.


Until this moment, my vision board for Hell was the underworld in Hercules and whatever I can recall from Dante's Inferno (hint: not much). This is no longer the case: These photos from German designer Irene Luft's Berlin Fashion Week show have ascended from the fiery pits of Hell and lodged themselves firmly in my brain, where they shall haunt me for evermore.
Don't get me wrong, the clothes are gorgeous! It's just kind of hard to concentrate on anything other than the utterly chilling mesh contact lenses that all of the models wore to walk in the show on January 15. The models wore their hair pulled back into tight buns, and black lines painted on either side of their face, from their eyelids to their hairline—and the effect, well. I don't know that words do this justice, so here's just the first part of the process:
I'm sorry! Really, I am. But you clicked on this. You knew what you were getting into. Here's the next stage.
Ohhhh no. Nonono.
But we're not done yet!
I'll give you a little break from these cursed images to show you this photo of a model's hair, slicked back into a ponytail so tight it must cause one hell of a headache.
Feeling better? Okay, here's the final product.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Now that you've stared pure horror in the face, how about some more?
Anyway. Now that I simultaneously want to vomit, cry, and confess all of my sins, I'll leave you to it! Have a wonderful day!!
For more celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORIES

Jenny is the Digital Director at Marie Claire. A graduate of Leeds University, and a native of London, she moved to New York in 2012 to attend the Columbia University Graduate School of Journalism. She was the first intern at Bustle when it launched in 2013 and spent five years building out its news and politics department. In 2018 she joined Marie Claire, where she held the roles of Deputy Digital Editor and Director of Content Strategy before becoming Digital Director. Working closely with Marie Claire's exceptional editorial, audience, commercial, and e-commerce teams, Jenny oversees the brand's digital arm, with an emphasis on driving readership. When she isn't editing or knee-deep in Google Analytics, you can find Jenny writing about television, celebrities, her lifelong hate of umbrellas, or (most likely) her dog, Captain. In her spare time, she writes fiction: her first novel, the thriller EVERYONE WHO CAN FORGIVE ME IS DEAD, was published with Minotaur Books (UK) and Little, Brown (US) in February 2024 and became a USA Today bestseller. She has also written extensively about developmental coordination disorder, or dyspraxia, which she was diagnosed with when she was nine.
-
No One Would Guess These H&M and Zara Finds Aren’t Designer
These under-the-radar finds look triple the price.
-
Royal Historian Predicts Prince William Will Plan His Coronation "In a Way People Won't Expect"
Royal experts weighed in on how the future King William might switch things up on his coronation day.
-
24 Gripping Murder Mystery Shows That'll Keep You Guessing Until the Very End
For the armchair detectives among us.
-
The Summer 2025 Shoe Trends Stylish Women Will All Wear in Two Months
Get a head start.
-
I’m Choosing These Retro Sneakers Over Every Other Shoe Trend
Footwear designers are on a vintage kick, and I'm all for it.
-
Florence Pugh Is the Lingerie Dressing Trend's Poster Girl in a See-Through Stella McCartney Mini Dress
She loves a see-through look.
-
Cindy Crawford and Kaia Gerber Match in Little Black Dresses With Individual Twists
The two looked nearly identical while attending the Broadway premiere of ‘Good Night, and Good Luck.’
-
Marie Claire Editors Are Obsessed With This Cult-Favorite Sale
SSENSE has everything a fashion enthusiast could ever want.
-
Spring 2025's Candy-Coated Shoe Color Trends Prove Neutrals Are Overrated
Bold pastels and sugar-sweet hues promise to overtake your boring shoe lineup.
-
Issa Rae Is Fueling Her Mogul Era With More Me Time
The key to her success lies in self-care.
-
13 Hailey Bieber Outfit Formulas Defining Her Laidback Personal Style
Copy and paste to your closet.