Kate Hudson Just Launched an Eco-Friendly Fashion Line

Free-spirited, bohemian vibes await you.

Yellow, Clothing, Street fashion, Fashion, Photo shoot, Outerwear, Footwear, Vintage clothing, Long hair, Dress,
(Image credit: Courtesy of Happy x Nature)

Kate Hudson can add "clothing designer" to her resumé. The actress and entrepreneur has launched her first ever ready-to-wear line, Happy x Nature (opens in new tab) (pronounced as happy by nature), which reflects her free-spirited West Coast style.

"It’s like if you write a script—you write what you know. So, I [worked with Michele Manz] to design this line for myself," Hudson tells me. "Authenticity is so important to me because I’m not going to stand behind something if I myself won’t wear it."

The eco-friendly fashion line is filled with effortless summer pieces, from an off-the-shoulder polka dot dress to a floral jumpsuit to this top and skirt situation (opens in new tab), which Hudson tells me is perfect for Coachella (or whatever summer music festival you're off to). It's clear that Hudson is proud and stoked about her line as she moves through the racks, touching the pieces while telling me about the brand's mission towards sustainability.

Clothing, Shoulder, Jeans, Fashion, Denim, Street fashion, Joint, Suitcase, Travel, Outerwear,

(Image credit: Courtesy of Happy x Nature)

"This top is made from recycled water bottles (opens in new tab)," she says, picking up the sleeve of a garment (pictured to the left). "Did they tell you how that happens?"

I shake my head. Hudson explains that recycled plastic bottles were crushed and then turned into a fiber that became this top, as well as the jeans. She adds that Happy x Nature doesn't ship with plastic, and the brand's packaging is all bio-degradable (in 12-18 months)—even its tags are made from natural fibers. Despite being eco-friendly, the brand's prices remain at an affordable $48 to $148 range.

This commitment to sustainability even ended up in the brand's name, which Hudson's partner Danny Fujikawa (opens in new tab) helped her come up with.

"I like happy, that word makes you feel good, but I wanted it to be about what the product was," Hudson says. "I always knew we would lean towards a sustainable line and use things that were eco-friendly, so nature had to be a part of it too. So Danny just said 'happy by nature. That’s what people think you are.' Though, don’t think anyone is happy by nature. I think it’s something we all work at, but I think we all want to make nature happy."

Photograph, Yellow, Clothing, Dress, Beauty, Photo shoot, Luxury vehicle, Automotive design, Vehicle, Landscape,

(Image credit: Courtesy of Happy x Nature)

With that, Hudson leads me to a sunshine-yellow dress (opens in new tab) which, to me, screams summer vibes and happiness. Hudson tells me that it's named after her mom Goldie (Hawn), who wanted an easy dress to wear on vacation. "We like to call this entire collection statement casual because we want the clothes to feel like everyday wear, but still catch other people's eyes," she says. (The strapless dress and the utilitarian denim pieces definitely caught my eyes.)

Shop Our Favorite Pieces From Happy x Nature


For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.

SUBSCRIBE HERE (opens in new tab)

RELATED STORY

Floristry, Flower Arranging, Floral design, Flower, Bouquet, Plant, Room, Artificial flower, Art, Dress,

(Image credit: Getty Images)
Marina Liao
Fashion Editor

Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.