Kate Hudson can add "clothing designer" to her resumé. The actress and entrepreneur has launched her first ever ready-to-wear line, Happy x Nature (pronounced as happy by nature), which reflects her free-spirited West Coast style.
"It’s like if you write a script—you write what you know. So, I [worked with Michele Manz] to design this line for myself," Hudson tells me. "Authenticity is so important to me because I’m not going to stand behind something if I myself won’t wear it."
The eco-friendly fashion line is filled with effortless summer pieces, from an off-the-shoulder polka dot dress to a floral jumpsuit to this top and skirt situation, which Hudson tells me is perfect for Coachella (or whatever summer music festival you're off to). It's clear that Hudson is proud and stoked about her line as she moves through the racks, touching the pieces while telling me about the brand's mission towards sustainability.
"This top is made from recycled water bottles," she says, picking up the sleeve of a garment (pictured to the left). "Did they tell you how that happens?"
I shake my head. Hudson explains that recycled plastic bottles were crushed and then turned into a fiber that became this top, as well as the jeans. She adds that Happy x Nature doesn't ship with plastic, and the brand's packaging is all bio-degradable (in 12-18 months)—even its tags are made from natural fibers. Despite being eco-friendly, the brand's prices remain at an affordable $48 to $148 range.
This commitment to sustainability even ended up in the brand's name, which Hudson's partner Danny Fujikawa helped her come up with.
"I like happy, that word makes you feel good, but I wanted it to be about what the product was," Hudson says. "I always knew we would lean towards a sustainable line and use things that were eco-friendly, so nature had to be a part of it too. So Danny just said 'happy by nature. That’s what people think you are.' Though, I don’t think anyone is happy by nature. I think it’s something we all work at, but I think we all want to make nature happy."
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
With that, Hudson leads me to a sunshine-yellow dress which, to me, screams summer vibes and happiness. Hudson tells me that it's named after her mom Goldie (Hawn), who wanted an easy dress to wear on vacation. "We like to call this entire collection statement casual because we want the clothes to feel like everyday wear, but still catch other people's eyes," she says. (The strapless dress and the utilitarian denim pieces definitely caught my eyes.)
Shop Our Favorite Pieces From Happy x Nature
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORY
Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.
-
Olivia Rodrigo Finds the Perfect Spring Dresses at Reformation
She's worn the brand twice in the past week.
By Julia Marzovilla Published
-
Curiously, Just as Meghan Markle Sends Samples of Her New Strawberry Jam Out, the Buckingham Palace Shop Starts Promoting Its Own Strawberry Jam on Social Media
The clip promoting the Buckingham Palace Shop’s product—we cannot make this up—is set to Mozart’s “Dissonance Quartet.”
By Rachel Burchfield Published
-
Zendaya's Latest 'Challengers' Serve Is Nearly a Century Old
The 1930s-era dress may have been pulled months ago.
By Halie LeSavage Published
-
20 Trending Shoe Styles From Sam Edelman’s Major Spring Sale
From sandals to pumps to sneakers, the footwear brand now has over 500 markdowns to shop.
By Lauren Tappan Published
-
Fashion Editors' Full-Proof Formula for Elevated Going-Out Outfits
Part of growing up is realizing that style and comfort can coexist.
By Lauren Tappan Published
-
Stylists on Why Leather Jackets Are a Great Investment
Fashion insiders weigh in on their favorite styles.
By Lauren Tappan Published
-
Grown-Ups Are Rediscovering the Charm of Peter Pan Collars
From bibbed button-downs to round-neck leather jackets, this year's takes feel more sophisticated than sweet.
By Emma Childs Published
-
Sabrina Carpenter Wears Vintage Victoria's Secret Lingerie to Tease Upcoming Coachella Performance
Her look was pulled from the brand's 1997 archives.
By Lauren Tappan Published
-
The Best Chunky Sandals Prove Minimalism Is Out
Another footwear trend embracing maximalism in 2024.
By Lauren Tappan Published
-
The Brands to Shop for the Best Swimsuits
From size-inclusive labels to sustainable and designer options, this list is all-encompassing.
By Lauren Tappan Published
-
The Best Vacation-Worthy Beach Dresses
From barely-there to playful fringe.
By Lauren Tappan Published