Gucci, Dior, and Louis Vuitton Officially Ban Size-Zero Models

Luxury conglomerates LVMH and Kering have drawn up a charter to ensure better treatment of models.

Gucci, Celine, Louis Vuitton, and Dior are among brands who have pledged to abandon size-zero models. The promise forms part of a new charter created by luxury conglomerates LVMH and Kering, who own numerous luxury fashion houses.

Female models will have to be a minimum French size 34 (a U.S. size 2) and a French 44 for men (extra small). Both companies have also agreed not use men or women under the age of 16 to model adult clothes.

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In addition, the charter pledged to make a dedicated psychologist or therapist available during working time. The BBC (opens in new tab) reports that models will also have to present a valid medical certificate to prove that they are fit for work.

"We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector," said Antoine Arnault, an LVMH director.

The ill treatment of fashion models has become a big issue industry issue. In March, Balenciaga sacked two casting directors (opens in new tab) after they reportedly left 150 models waiting for hours in a dark stairwell while the they went to lunch. Their actions were described as "sadistic" and "cruel" by casting director James Scully, who first divulged the claims.

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Ella Alexander is Harper’s Bazaar's Deputy Digital Editor. She writes across all sections, covering fashion, arts and feminism – from fashion features and shopping galleries to celebrity interviews and long-form opinion pieces. She lives in South London and has an ardent love for Keith Richards, Gary Barlow, AA Gill, George Orwell and Patti Smith (not in order). Her favourite film is The Labyrinth, mostly because of David Bowie, and she is distinguishable through her self-titled ‘Jeremy Corbyn baker boy hat’. She recently achieved relative fame after the Clooneys named their twins, Ella and Alexander, after her.