Kaia Gerber Is the New Global Face of DKNY, Representing “A New Day” for the Brand
She's following in mom Cindy Crawford's footsteps—again—with their back-to-back campaigns.
![Donna Karan Spring 2024](https://cdn.mos.cms.futurecdn.net/TJKSDUKb2574XUBF4D3FtW-415-80.jpg)
On the heels of Donna Karan New York’s relaunch last week—complete with a Spring 2024 campaign featuring Linda Evangelista, Cindy Crawford, and six other models spanning several generations—the brand has announced its new global face: Kaia Gerber.
Gerber is the new global face of DKNY
The brand was founded in 1984, 40 years ago this year
Gerber represents “a new day at DKNY,” the brand said in a statement, adding that she is “infusing the Spring 2024 Campaign with a fresh energy that sets the stage for a new era of iconic American style with a New York edge” and is “bringing undeniably real sophistication to the campaign.”
Gerber joins her mother, Cindy Crawford, in modeling for the label
Its Spring 2024 collection is a return to the brand's original ethos
This collection also has new energy that makes it feel classic yet modern
In its next iteration—which it describes as “a new era of accessible luxury”—DKNY is simultaneously bringing new energy yet also zooming in on the original ethos of the brand. To create the Spring 2024 collection, DKNY researched thousands of archival looks and vintage details, and the collection features new takes on signature items like lightweight blazers, cotton dress shirts, and sleeveless draped dresses, paying homage to Karan’s Seven Easy Pieces method of dressing.
“[Karan] introduced a new style of power dressing, which celebrated women and their bodies,” Crawford said. “That was her sweet spot, and it still is.”
The "In Women We Trust" campaign, shot by Annie Leibovitz
Crawford is one of eight supermodels featured in the brand’s “In Women We Trust” campaign, alongside Evangelista, Shalom Harlow, Carolyn Murphy, Amber Valletta, Karlie Kloss, Imaan Hammam, and Liya Kebede, each of whom has had their own connection to DKNY over the years. The campaign was photographed by Annie Leibovitz. “Donna represents strength and sensuality,” Evangelista said in a statement. “You can be whoever you want to be.”
Gerber brings "undeniably real sophistication" to the campaign, DKNY says
The announcement of Gerber as the global face of DKNY follows the brand's relaunch last week
Gerber—who is Crawford’s daughter—was shot in a campaign by Alasdair McLellan, styled by Alastair McKimm, and creative directed by Trey Laird. “Kaia best represents the all-American style which classic DKNY was known for, but with a new energy and spirit,” Laird said.
Karan founded the brand in 1984, 40 years ago this year. The Spring 2024 collection is available globally via the brand’s website and in select retailers.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Rachel Burchfield is a writer, editor, and podcaster whose primary interests are fashion and beauty, society and culture, and, most especially, the British Royal Family and other royal families around the world. She serves as Marie Claire’s Senior Celebrity and Royals Editor and has also contributed to publications like Allure, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, InStyle, People, Vanity Fair, Vogue, and W, among others. Before taking on her current role with Marie Claire, Rachel served as its Weekend Editor and later Royals Editor. She is the cohost of Podcast Royal, a show that was named a top five royal podcast by The New York Times. A voracious reader and lover of books, Rachel also hosts I’d Rather Be Reading, which spotlights the best current nonfiction books hitting the market and interviews the authors of them. Rachel frequently appears as a media commentator, and she or her work has appeared on outlets like NBC’s Today Show, ABC’s Good Morning America, CNN, and more.
-
Meghan Markle "Fears" Being "Heckled" If She Returns to U.K.
"The last thing she needs is the stress of going back."
By Amy Mackelden Published
-
Jenny Is Back on the Block—and Carrying a Birkin
The singer returned to New York City with a loud luxury outfit to match.
By India Roby Published
-
Serena Williams's Post-Retirement Style Pivot Is Complete
The tennis star's fashion era is taking a turn.
By Julia Gray Published
-
Kaia Gerber Gives This New Nike It Sneaker Her Supermodel Stamp of Approval
Her favorite kicks are still available to shop.
By India Roby Published
-
Kaia Gerber Taps the Rising Y2K Graphic T-Shirt Trend to Shout-Out Her Book Club
She returned to her bookworm roots with this trendy T-shirt.
By India Roby Published
-
Kaia Gerber's Easy, All-Black Summer Outfit Revolves Around a '90s Slip Skirt
Her all-black outfits would make Carolyn Bessette-Kennedy proud.
By Halie LeSavage Last updated
-
Kaia Gerber Demonstrates How to Wear Black and Navy Together, the Understatedly Chic Way
Following her lead takes just three easy essentials.
By Halie LeSavage Published
-
Kaia Gerber Delivers a Timeless Summer Outfit Formula in a Dreamy LBD and Ballet Flats
She paired it with her all-time favorite flats.
By Halie LeSavage Published
-
Kaia Gerber Shakes Up Summer's White Skirt Trend With Classic Ballet Flats and a Vintage T-Shirt
She's following in Jennifer Lawrence's footsteps.
By Halie LeSavage Published
-
Kaia Gerber Dresses Down Her Timeless Ballet Flats With Laid-Back Sweatpants
The off-duty model is bringing "balletcore" back.
By Julia Gray Published
-
Kaia Gerber's Celine Pilates Princess Uniform Really Is Fit for Royalty
The model is now the face of Celine's elevated Pilates gear.
By Halie LeSavage Published