After an eight year hiatus from the festival circuit, Taylor Swift made her grand return to the California desert for Coachella on Saturday, April 13. Her outfit showed just how much her style has changed since her last appearance—and sweetly referenced where she is in life now.
Swift cheered on her collaborators Jack Antonoff (performing with his band, Bleachers) and Ice Spice (rapping solo) with boyfriend Travis Kelce by her side. She chose a piece of merch for the occasion—just not for the performers onstage. The first immediately obvious item of Taylor's festival outfit was a baseball cap embroidered with the logo for New Heights, Travis's podcast. (That's the very same place where Kelce first mentioned going to see Taylor perform last July, where he failed to give her a friendship bracelet beaded with his phone number. Oh, how the dominoes have cascaded since then.)
Otherwise, Taylor Swift's Coachella outfit didn't follow festival dress code conventions. She dressed in head-to-toe black, starting with a slick, patent leather jacket and a black T-shirt underneath. Then came a pleated skort with an adjustable buckle garter by the TikTok-viral athleticwear brand Halara. Rounding out the look, she laced up a pair of chunky sneakers by Gucci and carried a crossbody leather bag by Stella McCartney. Her jewelry stack included gold hoops at the base and smaller charm earrings above them.
The last time the "Anti-Hero" singer attended Coachella, it was 2016 and her hair was freshly chopped and bleached for the upcoming Met Gala. (She and fans both reference the look as "Bleachella.") Swift had also worn a varsity jacket promoting Calvin Harris's single "This Is What You Came For." All the photos she shared of the look were since deleted from her Instagram.
Taylor Swift being Taylor Swift, the monochromatic look might not simply be her endorsement of the chunky sneaker trend re-emerging on runways from Coach to Cecilie Bahnsen. Black outfits with a sexier edge were a cornerstone of her Reputation style era. So were outfits including Gucci, a designer she started wearing more often in 2017, including in the Look What You Made Me Do music video. All those parallels could be another wink at Reputation (Taylor's Version). The last time Swift went to Coachella was also the year before Rep first debuted, after all.
Of course, fans have seen Reputation where Taylor Swift actually dropped hints for another project. Take the 2024 Grammys, where Swift arrived in a white Schiaparelli gown and black opera gloves. Fans interpreted the color scheme as a sign Rep's rerecord was nigh; Swift accepted an award that evening and announced that, actually, she had an entirely new album on the way. The pleats in Swift's Coachella skirt are also consistent with the Miu Miu and Sandy Liang minis she's worn to promote The Tortured Poets Department ever since.
There's more to decode where Saturday night's look came from. Swift's eleventh studio album, The Tortured Poets Department, finally arrives on Friday, April 19. She's spent the lead-up to the album in preppy uniforms that seemingly reference the academic title, including a range of polos, platform loafers, and crewneck sweaters. Fans will know after the first listen whether she's embedded more Easter eggs in all the outfits she's been wearing. For now, they can enjoy that "Bleachella" isn't her last Coachella outfit on the record.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Halie LeSavage is the senior news editor at Marie Claire, where she assigns, edits, and writes fashion and beauty stories. Her reporting has ranged from in-depth designer profiles to fashion week reviews and research-backed shopping guides. (She justifies almost any purchase by saying it’s “for work.”) Halie has previously held fashion writer and editor roles at Harper’s Bazaar, Morning Brew, and Glamour. She holds a Bachelor’s Degree in English from Harvard College. You can follow Halie on Instagram and TikTok.
-
Zendaya Turns the 'Challengers' Poster Into a Crystal-Covered Mini Dress
It's official: No one promotes a movie like Zendaya promotes a movie.
By Danielle Campoamor Published
-
Prince Harry Will Return to England Next Month For a Special Anniversary Ceremony
The Duke of Sussex recently listed the U.S., not Britain, as his primary residence.
By Danielle Campoamor Published
-
Sophia Bush and Girlfriend Ashlyn Harris Make Red Carpet Debut as a Couple
The 'One Tree Hill' star recently came out publicly as queer.
By Danielle Campoamor Published
-
Taylor Swift's Eras Tour Rehearsal Outfits Include All the Activewear I Want
These pieces earned my immediate "Add to Cart."
By Halie LeSavage Published
-
Dua Lipa's Coquette Chanel Naked Dress Took 1,000 Hours to Create
And yes, there's a bow.
By India Roby Published
-
Anya Taylor-Joy's Chocolate Corset Gown Is Lingerie Dressing at Its Best
And those Tiffany jewels?!
By Halie LeSavage Published
-
Zendaya Even Pairs Her Classic Trench Coat With a Wink to 'Challengers'
The actress can't quit referencing Tashi Duncan completely.
By India Roby Published
-
Olivia Rodrigo Gives Reformation Dresses Her Gen-Z Stamp of Approval
She's worn the brand twice in the past week.
By Julia Marzovilla Published
-
Zendaya Channels 'Challengers' in a Nearly 100-Year-Old Vintage Dress
The 1930s-era dress may have been pulled months ago.
By Halie LeSavage Published
-
Jennifer Lopez Redefines Puddle Jeans in the Widest Wide-Leg Denim
She's redefining "puddle jeans."
By Halie LeSavage Published
-
Bella Hadid Goes Nearly Naked to Tease Her New Brand's Launch
The supermodel gave fans a sneak-peek at her upcoming label.
By India Roby Published