Some people may not want to hear it, but the numbers don't lie: Ugg boots are now a capital-F fashion trend. Late last year, style statistician Data, But Make It Fashion reported that the shearling-lined shoes were up 290 percent in popularity, popping up on Pinterest mood boards, across Google searches, and yes, magazine shoe trend round-ups. They've also maintained a hold over the celebrity set, with everyone from Kendall Jenner to Dua Lipa to Rihanna wearing theirs with The Row, Hermès, and John Galliano-era Dior.
Adding to the controversial but beloved boot's comeback is its crossovers at fashion week. Over email, Ugg president Anne Spangenberg said Ugg boots were "included in the renowned Spring 2025 fashion shows from Elena Velez, Yueqi Qi, and Tokyo James, and spotted on the likes of actress Chloë Sevigny, models Alex Consani and Precious Lee, and rapper Doechii" throughout the season.
Rihanna in a statement pair of colorfully emboridered Ugg slippers at the top of 2025.
For those who knew where to look, though, there have long been signs of a modern Ugg Renaissance. The first came in Fall 2018, with Ugg boots walking at Fashion Week in collaboration with the Parisian brand Y/Project, followed by more strategic team-ups with insider favorites like Eckhaus Latta in 2019 and Telfar in 2021. Then came arguably the most viral Ugg outfit in the brand’s 46-year history: In September 2022, Bella Hadid walked around Manhattan wearing Ugg’s Mini Platform Boots with a leather jacket and men’s briefs.
Bella Hadid's Ugg outfit seen around the world.
Hadid’s underwear and Uggs outfit—worn while casually eating a slice of New York pizza without a care in the world—catapulted Ugg boots from a throwback style coasting on the coattails of Y2k nostalgia to a mainstream shoe trend with mass appeal. Following the supermodel’s outing, the $160 mini platform boot became Ugg’s top footwear style for Q3 of 2022. It soon sold out across retailers nationwide, much to the chagrin of any Zillenials who had them on their holiday wish lists.
I vividly remember walking around Soho that fall and seeing clusters of Hadid’s disciples filming TikTok fit checks on the miniature chunky platform. The sight struck me as especially uncanny because it mirrored a middle-school version of me doing a similar shoot with my tall, chestnut Uggs for a friend’s Facebook album.
Dua Lipa in Ugg slippers from a collab with English skate and streetwear brand, Palace, and a $12,000 Hermès Birkin 35 bag.
Cut to now, on the cusp of 2026, and Uggs are just as coveted as they were when I was in middle school. But it still begs the question: Outside the insider and celebrity arena, can ordinary people wear Ugg outfits out of the house? Can we regular folk style a shearling boot or slipper look chic and cool, not frumpy and as if we've given up on getting dressed?
On my quest to find out, I combed through hundreds of street style images and spoke to Ugg aficionado Kylie Garbourg, an Australian fashion content creator who has been wearing the brand since she was a kid. After hours of research, I found my definitive answer: Yes, smart, polished-looking Ugg outfits that anyone—and I genuinely do mean anyone—can wear do, in fact, exist. Keep scrolling to see the evidence for yourself.
Rich-Looking Coat + Uggs
Kelly Rutherford can make anything look rich. Yes, that includes Uggs.
If you aren't already following Kelly Rutherford, please take a few moments to do so. The actress is known for her minimal, expensive-looking (and -costing) style—as evidenced by this rich-looking coat and jeans combo paired with suede slippers. Recreate Rutherford's look in an outfit with mini Ugg boots and a faux fur-trimmed coat that has a mob wife energy.
Strategic Base Layers + Uggs
Kylie Garbourg is an Ugg connoisseur.
Garbourg's personal favorite idea for a Ugg outfit "starts with a simple base, such as jeans and a tee shirt, and then another layer that elevates the look [and] matches the tone of the boots—a trench coat, a brown leather jacket, or a cream sweater," she says. "I also like to utilize accessories like belts and a bright handbag to add intentional touches."
Cardigan + Long-Sleeve + Uggs
Hailey Bieber gets the appeal of a good Ugg outfit.
"When styling my Ugg boots, I like to make sure that the outfit matches the shoe's aesthetic," says Garbourg. "For example, you don't want to skew too formal; otherwise, it may look funky and not make sense with a pair of Uggs." Hailey Bieber epitomized the Sydney-based style influencer's note with a casual outfit of chestnut platform Uggs, a simple long-sleeve, and a nubby brown cardigan—a balanced mix of comfort and cool. (If you recreate Bieber's look, feel free to go without the micro-shorts.)
Color Trends + Uggs
Ugg boots are Paris Fashion Week street-style approved.
A rule of thumb when styling a riskier or more controversial trend is to balance it out with timeless elements that ground the style. With a pair of cozy, some would say "ugly" Ugg boots, butter yellow and corporate gray—two of fashion's favorite and most consistent color trends—are smart additions.
A Tonal Color Palette + Uggs
Jennifer Lopez went tonal when styling her platform Ugg boots in New York last year.
Speaking of colors: Garbourg advises to keep a consistent tonal palette when styling the off-beat boot. "Definitely have fun styling different outfit combinations with the boots, but try to incorporate pieces that complement each other so the look feels cohesive. A great way to elevate the outfit is to have all your accessories either match the color of the boots or some element of your look," she says. Last winter, Jennifer Lopez opted for emerald green, a natural shade that complemented her caramel-colored platform Ugg boots.
Blazer + Bubble Hem + Uggs
If Chloë Sevigny says Ugg boots are cool, they're cool. End of story.
The ever-iconic Chloë Sevigny wore Ugg's New Heights boots with the bubble skirt trend at a MYTH magazine celebration during fashion week last September. So, my logic goes: If the It-girl-to-end-all-It-girls can wear the lambskin boots and a frothy mini to a major industry event, then I can wear the same for a day spent simply checking off my to-dos.
Black Leather Bomber + Dark Denim + Uggs
You can't go wrong with head-to-toe monochrome.
Here's another great two-trends-in-one Ugg styling idea: Try the leather bomber jacket and dark wash denim trends in one fell swoop. There's a reason fashion people have called on black as a chic cure-all for centuries; it's a simple, distraction-free neutral that doesn't scream for attention. It's quiet—and the color's sleek capabilities extend to a pair of Ugg boots, too.
Winter Whites + Uggs
This Rutherford special is the ideal cozy holiday look.
Rutherford's winter white ensemble is one of my personal favorites, particularly as a blank canvas to wear with Tasman Ugg slippers (peep the pop of red) during errand runs on gloomy days. Ugg president Spangenberg concurred: "While some might see the colder months as a time to stay inside or limit activity, we design Uggs to allow consumers the opportunity to play, move, have fun, and express themselves outside." In other words, this is an Ugg outfit that begs to be worn outside, not tucked away indoors.
Conversation Coat + Sweater + Uggs
A statement knit plays double duty in an Ugg outfit as both a conversation-starter and an added comfort element.
This sunshine yellow coat, colorful crochet sweater, and shearling Ugg slippers pairing also ranks high on my must-try-for-myself list. The bright coloring and intricate knitwear round out the casual footwear, making the overall ensemble feel balanced and suitable to wear out of the house.
V-Neck Sweater + Preppy Bottoms + Uggs
Rapper Doechii wearing a flirty bubble skirt with Ugg's tall New Heights boots.
Doechii's bubble skirt, V-neck sweater, and Ugg boots grouping is one that maybe wouldn't work on paper—yet, when assembled together and worn with the rapper's signature too-cool-to-care attitude, it does. Recreate the preppy outfit by swapping a frothy micro-mini bubble skirt for tailored trousers.
