"Come on, we have to out-Facebook John Smith (name changed for obvious reasons)!" My mother said this when she visited me a few weeks ago. My mother. My 53-year-old mother. As if this were 1963 and the Joneses just got a brand spankin' new refrigerator, and we needed to get the next expensive model. But thanks to it being 2014 and our lives existing on social media, I can simply share a pic of my new #fridge and make @JuniorJones incredibly jealous. So why was my mother so hot to tag herself at every restaurant we went to? "So my followers can see all the cool stuff we did," my mom said.
According to a new study, my mother is not alone. Out of the 1,000 U.S. adults surveyed by Ford (somehow, this study was supposed to correlate with Mustang's 50th anniversary), almost one third admitted to doing something for the sole purpose of sharing it on social media. (13 percent admitted they've only done this once, while 16 percent are repeat offenders.) But you and your #OutForARuns aren't fooling anybody: 45 percent of survey participants think their friends appear more adventurous on social media than they actually are in real life.
The study by Ford is part of a larger program called ICON50, which encourages Americans to "rekindle their sense of adventure" and "test drive" new experiences (read: a new Mustang). On the flip side, the survey also discovered that Americans are now less adventurous than ever. Nearly half (43 percent) of respondents listen to "the voice in their head" that says not to try something new. Expense was the most common roadblock for survey responders, followed by fear of failure and embarrassment.
I, personally, can't recall doing something just to tweet about it…but does taking pictures of otherwise inconsequential things register as odd behavior? Because, as today's #ootd would suggest, I'm so guilty.
Photos: Courtesy of Stocksy