The Collarbone Challenge Is the Latest WTF Way to Feel Insecure About Your Body

The newest body-shaming trend needs to die.

Skin, Joint, Jewellery, Wrist, Earrings, Tan, Body jewelry, Neck, Muscle, Back,
(Image credit: Archives)

People are posting photos of themselves balancing coins above their collarbones to see how many they can stack without the whole row toppling over. The more you can balance, the "skinnier" you are, according to Chinese news sites cited by ABC News. The trend was sparked on the same social network responsible for the belly button challenge, a bogus way to self-assess your weight. And look—people are already emptying their piggy banks to jump on board:

Because the number of coins you can balance on your collarbone says absolutely nothing about your sex appeal, let alone your health or weight, the outcome of this challenge is no more valid than any of these ridiculous spin-offs:

A post shared by @durexchina

A photo posted by on

Moral of the story: There is none. This is dumb as shit, and you're better than this.

Elizabeth Narins

Elizabeth Narins is a Brooklyn, NY-based writer and a former senior editor at, where she wrote about fitness, health, and more. Follow her at @ejnarins.