A White House-sponsored campaign to fight sexual assault just got a powerful group of allies. Zoe Saldana, John Cho, Matt McGorry, Jessica Szhor, Josh Hutcherson, Jesse Metcalfe, and the band Haim have all teamed up for a new PSA that focuses on consent.
"Consent: If you don't get it, you don't get it," Hutcherson and Saldana say in the campaign video. And sex without it? "It's rape." The video is part of a larger push to have everyone, not just women, focus on stopping assault for good—and to step in and take action before it happens.
It's On Us, a White House initiative, focuses on getting both men and women to take personal responsibility to stop sexual assault on college campuses. The White House partnered with dozens of colleges, companies, and media outlets to spread the word, and offers an online pledge so you can take part, too.
The campaign's first PSA (released in September 2014) included Jon Hamm, Kerry Washington, Questlove, and Rose Byrne. It's received nearly three million views on YouTube.
