Alex Cooper’s blowout is fit for a mogul. While you may associate Marie Claire’s latest cover star and "Call Her Daddy" podcast host with her signature low bun, Cooper brought a bouncy blowout to her latest photo shoot—and I have all the behind-the-chair secrets on how to get her look.
Hairstylist Ryan Richman explains that the volume and versatility (Cooper had a handful of looks for the Mogul issue) boiled down to creating a solid foundation. “I started with a sexy blowout for the first few shots that we wanted for the bedroom set,” Richman exclusively tells me. “It’s a really easy style to do and also works into other, more intricate looks. I never like to hold up a production, so I always make sure the looks can be changed over quickly."
Alex Cooper sitting on a bed in a bralette and skirt with a bouncy blowout hairstyle for Marie Claire's Mogul Issue.
For the baseline blowout, Richman took inspiration from his salon days. “I started working in hair back when round-brush blowouts were the look,” he says. “I think a lot of women, as well as hairstylists, are burnt out on the waves and beachy textures, so I always love to go back to a sexy, effortless, tousled blowout.”
If you want to recreate Cooper’s blowout at home, Richman suggests using a heat protectant and root-thickening sprays before you blow dry. “Hot tip: save your shoulders (as well as time) and flip upside down to rough dry your hair while simultaneously creating a ton of volume." Then, use a round brush quickly at the ends to smooth and dry thoroughly. Once you have your volume, use a 1.25-inch curling iron and let the hair set with clips.
Perhaps one of the best things about blowouts is that you purposefully aren’t supposed to be super precise with the styling, something Richman says to keep in mind when doing this look at home. “Don’t be too picky with perfection,” he says. “This style should be sexy, bouncy, and imperfect.”
Make sure to add Cooper’s photos to your mood board for blowout inspiration, and shop the products that Richman recommends to get the look below.
To start, Richman makes sure to protect the hair. "I always start with heat protectant because my job, first and foremost, is to protect my client's hair," he says. "I love Aveda Heat Relief and I just spray it throughout the look before I blow dry."
For volume, Richman reaches for a brand that Marie Claire editors know and love. "I used Roz Air Thickening Spray on the mid-shaft to ends for hold," he says. "Sometimes I also used the Root Lift Spray at the roots for maximum volume."
"To finish, I used some Dom Dom Sex Hair Texture Spray for that undone sexy feel," he adds.
"Aveda's Aircontrol Light Hold Hairspray to seal the deal," he says. The airy spray provides just enough grip and staying power without a crunchy feel.
"I finish up by using my T3 Singlepass Curling Iron over each section and set the hair at the base," Richman says. Just like that, you'll have Alex Cooper-worthy hair in no time.
Meet the Expert
Ryan Richman is a celebrity hairstylist based in Los Angeles, Nashville, and New York City.
-
Your Signature Scent Deserves a Perfume Bottle NecklaceYou'll look just as great as you smell.
-
Katie Holmes Elevates the Humble LBD With a $2,450 ClutchThe future of themed dressing is here.
-
Prince Harry and Prince William "Hated" Princess Diana's One Tactic to Show How They Were "Equal"Former royal butler Paul Burrell said "the boys didn’t like that and they didn’t understand."
-
Hailey Bieber Is All About the Oversized Headband TrendThe new mom was spotted in this Fashion Week-approved trend while running errands.
-
Millie Bobby Brown’s Giant Flower Hair Clip Is Speaking To MeThe hair accessory took her simple updo to new heights.
-
Keke Palmer Returns to the Dark Side With Deep Espresso HairPlus, the \201cmillennial diva\201d style she also paired with the look.
-
Jennifer Lopez’s Flirty Half-Up Half-Down Hairstyle Proves the Power of a Good AccessoryThe actor reimagined a traditional hairstyle with a trendy spin while on the set of her latest movie, ;Office Romance.'
-
Michelle Obama’s Edgy Braided Mohawk Feels So ‘90s-CodedShe's reviving this quintessential '90s style.
-
Selena Gomez’s Curly Lob Could Double as a Bridal HairstyleRomantic, flirty, and trendy—what’s not to love?
-
Spring 2025’s Best Hair Color Trends Look Natural, Sleek, and Incredibly LuxeThe season's best shades are so luxe.
-
Eiza González Confirms Braided Ponytails Are So BackThe actor wore the look to the premiere of her new movie and accessorized the classic hairstyle. See her version here.
