The 15 Best Beauty Launches 'Marie Claire' Editors Tested in February

I’m applying the Summer Fridays limited-edition Birthday Cake Lip Butter on repeat.

summer fridays
(Image credit: Summer Fridays)

A few facts to set the mood: It’s really cold. My skin and lips are painfully dry. And some of my favorite brands have swooped in to provide a solution with their best new beauty launches. This month, Summer Fridays dropped a limited-edition birthday cake-flavored lip butter balm in honor of their five year anniversary—and my lips all the better (and smoother) for it. Byredo released an everyday lipstick formula that’s shockingly hydrating and not flaky in the slightest, which landed it in beauty writer Gabrielle Ulubay’s rotation. 

There have also been incredibly hydrating new moisturizers, serums, and lip oils (Byroe’s cherry-flavored option hasn’t left my side), a handful of new fragrances (Memo’s spicy-warm scent is ideal for chilly nights), and even some fresh haircare launches that have helped my blonde avoid brassiness four months post-color. Those are just the highlights.

To get the full breakdown of the best new beauty launches to arrive in February, scroll ahead.

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.