Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Winter Shoe Trends
    • Perfume Necklaces
    • Kathy Hochul and Adrienne Adams
    • Bouclé
    • Statement Red Socks
    • Angel Reese
    1. Beauty

    The Viral Blue Nail Theory Needs to Take a Seat

    Let a girl live, please and thank you.

    Hannah Baxter's avatar
    By Hannah Baxter
    Published 27 March 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    three women wearing red white and blue manicures
    (Image credit: Launchmetrics)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    I am so grateful that I am not a famous human woman existing in the world right now. Taylor, Selena, Keke—the investigative deep dives that fans and followers (and yes, publications) take on every inch of your beauty choices are so unhinged at times. How can you stand millions of people theorizing about everything from your mental state to your relationship status based on today's manicure color? Obviously, starlets of this caliber are a bit more accustomed to relentless critique, but for the average beauty participant like myself, the idea that my nail color shade can and does indicate my availability to (deep breath) men, makes me want to gouge my eyeballs out with a dessert fork.

    Blue nail theory, red nail theory, and white nail theory—all skyrocketing searches in the US this week, per Google Trends. According to TikToks with views in the hundreds of thousands, each shade is way we can signal our biological readiness to repopulate the earth with a swift swipe of nail polish. All these years I thought brushing my teeth and shaving my legs for a first date were the ultimate signs of respect and interest; apparently, I should be making an emergency mani appointment to paint my nails eggshell to attract potential suitors—according to white nail theory at least. It means (*checks TikTok notes*) that I am single and ready to meet the man of my dreams. But what if it's on my toenails? Does that mean I'm only looking to hook up? Will I attract the foot fetish crowd?? Rihanna, let me know how the vibes shift when you rock that white pedicure.

    red, blue, and white nails on models

    The colors of relationship status?

    (Image credit: Launchmetrics)

    So, what happens if the date goes well and we find ourselves a few months or years down the road? Goodbye ivory, hello crimson, according to red nail theory. While some (alleged) experts say this color simply invites positive energy into your life, others say that it can remind men of their mothers and inspire them to get down on one knee. Oh boy, just what I've always wanted—to become some man's replacement mother. Good thing my mom didn't start painting her nails until her late 60s, otherwise I'd be a few days away from matrimony with my predilection for flaming cherry red nails.

    Latest Videos FromMarie Claire
    Watch full video here:

    Then there's the incredibly buzzy blue nail theory. As I write this with my claws are painted my favorite shade of navy blue, and I'll admit that I gave zero brainpower to the idea that the color would signal that I am in a relationship since, one, I am not, and two, I simply enjoy the shade. How and why did the concept of men infiltrate something as seemingly innocuous as selecting a polish off the wall at my local Brooklyn salon? Can't a girl treat herself to an afternoon of pampering without a boy getting involved?

    Selena Gomez and Taylor Swift with red nails

    Are they madly in love or simply fans of the red mani look? Maybe both!

    (Image credit: Getty Images)

    Now if we're really going to put this much stock into a manicure color, I'd rather we channel that power in a different way. Sure, it can sometimes feel like virtue signaling to paint your political or socio-ideological views on your fingertips, especially if you do little else to advance the cause represented in your design. Still, I'd rather we test the waters of aesthetically-minded resistance, protest, and civil unrest rather than bowing to this type of bizarre heteronormative gesticulation. Ever better? Sometimes a cute blue manicure is just...a cute blue manicure. That's okay. Not every beauty choice we make needs to be weighed down by Swiftian-level Easter eggs.

    You may like
    • collage of blue nails I Never Thought a Blue Nail Design Could Look This Elevated
    • two collage images of cobalt blue nails and blue nails with gold detailing I’m Officially Committing to This Unexpected Nail Color Until the New Year
    • Princess Kate manicure trend Did Princess Kate Just Weigh In On This Controversial Manicure Trend?

    So, to the next man who takes me out on a Friday night and spots my (admittedly rather grown out) navy nails, I promise I'm not secretly engaged. But if you want to book my next gel manicure appointment, I will certainly not say no. Maybe that's the real appeal of this whole wacky idea—more boys booking more beauty appointments for their loving dates, wives, girlfriends who deserve them. Bonus points if they make one for themselves as well! I'd love to learn TikTok's take on the blue nail theory for the straight guys in the crowd.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Hannah Baxter
    Hannah Baxter
    Social Links Navigation
    Beauty Director

    Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

    She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.

    Read more
    collage of blue nails
    Nails I Never Thought a Blue Nail Design Could Look This Elevated 15 It girl-approved looks to try for fall.
    By Catharine Malzahn
    two collage images of cobalt blue nails and blue nails with gold detailing
    Nails I’m Officially Committing to This Unexpected Nail Color Until the New Year Can you guess what it is?
    By Hannah Baxter
     
     
    celebrity nail looks with glossy red nails black almond manicures and sheer pink star nail art alongside chanel opi and gelcare nail polishes
    Nails I'd Like to Formally Thank Hailey Bieber and Selena Gomez for My Fall Nail Mood Board Consider this your backstage pass to the week's prettiest manicures.
    By Siena Gagliano
    a six-image collage of three fall pedicure inspiration images alongside three fall nail polish shades
    Nails Sorry to My Boots, But These Pedicure Shades Deserve an Open-Toe Moment If you see me in sandals in November, blame these fall polish trends.
    By Siena Gagliano
     
     
    Latest in Beauty
    Princess Diana wearing a red plaid blazer talking to fans
    Royals Princess Diana Delivered a Brutal Comeback About Her "Boyish" Haircut
    collage of beautiful women in both black and white and color with white text that says "in the mood"
    Fragrance If You Need Bella Hadid, She'll Be Drinking Adaptogen Tea in Her "Little Fairy House"
     
     
    the same woman side by side, one in a mirror selfie with a green/blue shirt and the other a close-up selfie with long, blonde wavy hair
    Beauty 10 Products I'm Snagging From Sephora's Holiday Savings Event
    the ouai and heaven mayhem amulet necklaces in use
    Fragrance Strangers Can't Stop Complimenting My Sickeningly Cool Perfume Necklace
     
     
    Latest in Features
    collage of beautiful women in both black and white and color with white text that says "in the mood"
    Fragrance If You Need Bella Hadid, She'll Be Drinking Adaptogen Tea in Her "Little Fairy House"
    the ouai and heaven mayhem amulet necklaces in use
    Fragrance Strangers Can't Stop Complimenting My Sickeningly Cool Perfume Necklace
     
     
    Black-and-white portrait of Kathy Hochul and Adrienne Adams standing side by side and smiling at the camera.
    Politics Can Two Women Take the Toxic Masculinity Out of New York Politics?
    fall nail collage blue french tips burgundy nails zebra print chestnut jelly manicure brown and green nail polishes bronze chrome polish
    Nails My November Manicure Is Embracing the Jelly Nails Trend for Fall
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.