The 15 Best May 2022 Beauty Launches, According to Marie Claire Editors

Haircare and makeup and skincare, oh my.

skincare bottles
(Image credit: Getty)

Memorial Day is mere weeks away, vacations are on the books, and warmer weather has *finally* decided to arrive. As for what that means for our beauty routines? We’re gearing up for low-maintenance looks (hello, five minute face), easy-to-apply products, and, of course, sunscreen. Beauty brands got the memo, with dozens dropping the game-changing new beauty launches this May. 

Of course, yours truly discovered a handful of must-have new products this month (it’s an occupational hazard). But the rest of the Marie Claire team was also obsessing over the best of the best. Thanks to innovative vitamin C serums, volume-boosting mascaras, hydrating under-eye concealers, and a heck of a lot more, it was easy to find a new favorite these past few weeks. 

Here, we’re professing our love for our favorite May launches. And we promise, there’s something on this list for everyone. Whether you have oily skin and are in need of a new exfoliating superhero or are searching for the best new lipstick, you’ll hands down discover your next holy grail, ahead. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.