Memorial Day is mere weeks away, vacations are on the books, and warmer weather has *finally* decided to arrive. As for what that means for our beauty routines? We’re gearing up for low-maintenance looks (hello, five minute face), easy-to-apply products, and, of course, sunscreen. Beauty brands got the memo, with dozens dropping the game-changing new beauty launches this May.
Of course, yours truly discovered a handful of must-have new products this month (it’s an occupational hazard). But the rest of the Marie Claire team was also obsessing over the best of the best. Thanks to innovative vitamin C serums, volume-boosting mascaras, hydrating under-eye concealers, and a heck of a lot more, it was easy to find a new favorite these past few weeks.
Here, we’re professing our love for our favorite May launches. And we promise, there’s something on this list for everyone. Whether you have oily skin and are in need of a new exfoliating superhero or are searching for the best new lipstick, you’ll hands down discover your next holy grail, ahead.
The Best New Concealer
“Saie Beauty's new Hydrabeam concealer is the stuff of didn't-actually-get-any-sleep dreams. The super hydrating formula goes on smoothly, giving tired under-eyes a much-needed moisture boost while brightening and hiding dark circles and extra redness. The semi-sheer concealer is buildable (a little goes a long way!) and provides coverage without looking plastered on, providing the ultimate natural, 'no makeup makeup' look.” – Sally Holmes, Editor-in-Chief
The Best New Lipstick
“Matte lipsticks in universally flattering shades in a silk-like finish? Yes, please. My favorite shade is On Repeat, a buildable deep nude color that’s also perfect for adding a touch of color to your eyes and cheeks.” – Deena Campbell, Beauty Director
The Best New Scalp Serum
“I have a notoriously itchy and dry scalp. And let me just say, it’s far from fun. But thanks to celebrity hairstylist Justin Anderson’s apple cider vinegar-based serum, I’ve ushered in a whole new era for my scalp. No more itching, less dandruff—it’s a dream. The best part? Unlike other scalp serums, it doesn’t leave behind a tacky or wet feel on the hair.” –Samantha Holender, Beauty Editor
The Best New Vitamin C Serum
“In my mission to pare down my skincare routine, I was thrilled to hear that Ilia had developed a product that’s part Vitamin C serum, part SPF, and part tinted moisturizer. Because I have acne-prone skin, I tend to have a hard time settling on a healthy balance of ingredients without going overboard. The mix of actives in Ilia’s C Beyond Triple Serum—vitamin C, SPF 40, and niacinamide—are designed to work together so that I don’t have to play scientist while doing my morning routine. Summer is coming, and I’ll be lathering this all season long.” — Lucia Tonelli, Social Media Editor
The Best New Body Wash
“Not many brands can successfully launch toilet cleaners and then switch to body washes. But Blueland takes sustainability seriously, and launching a powder to gel body wash in a refillable container was the next best step for its Asian American founder Sarah Paiji Yoo.” – D.C
($27, variety 3 pack)
The Best New Supplements
“I’m on a bit of a hair growth journey these days, so when Ouai gave me a sneak peak at their new hair growth supplements a few weeks back, I was all in. While I’m a smidge shy of reaching the full 60 day mark that is the standard for new growth, I will say that I’ve noticed significantly less shedding in the shower. Unlike other hair supplements that require me to take two, three, four, or even six pills a day, Ouai’s is one and done.” – S.H.
The Best New Mascara
“I am pumped for Lancôme's Le 8 Hypnôse mascara, which launches this month. I'm a lifelong fan of anything and everything Lancôme in the eyelashes department, and their newest formula, the Le 8 Hypnôse, is infused with lash-nourishing amino acids to strengthen my lashes while coating them in the cult-favorite formula. The dream!” – Jenny Hollander, Director of Content Strategy
The Best New Lipgloss
“I’ve long been a fan of makeup artist Jamie Greenberg’s Blighlighter (if you haven’t tried it, here’s your sign), so when she launched her second sku, I was beyond excited. The balm-meets-lip-gloss is formulated with hydrating ingredients like shea butter and hyaluronic acid, as well as peppermint, which gives it a minty fresh scent. As for the color? It has shine at the start, but absorbs into more of a glossy lip stain.” – S.H.
The Best New Serum
“I'm super excited about Tower 28's new SOS Intensive Rescue Serum. The lightweight product is based on the AAPI-owned brand's wildly popular SOS Daily Rescue Facial Spray, with an alcohol- and fragrance-free formula that makes it ideal for sensitive skin. The serum promises to help soothe and purify skin without drying it out, so I already know it'll be a staple in my beach bag all summer long.” – Gabrielle Ulubay, E-Commerce Writer
The Best New Eyeshadow Palette
“Since I got my hands on this palette, I’ve religiously worn it day in and day out. I kid you not, I get stopped on the street. The shimmery shades have a borderline wet look that reflects the light with every turn. The pigment lasts all day long, doesn’t crease, no smudging, zero fallout—I could go on. Obsession is an understatement here.” – S.H.
The Best New Facial Tool
“Snow is known for its high-tech LED toothbrush and whitening kits, but I've been impressed with the company's foray into lip care. For example, I have been using the Snow Lip Exfoliating Sugar Scrub (opens in new tab) and love the smoothening results. Unsurprisingly, the company is now foraying into skincare with the launch of the Snow Electronic Face Brush (opens in new tab). The top attaches right to the Snow Toothbrush (perfect for a Brooklynite with limited vanity space). One side features soft silicone bristles to brush away makeup and dirt after a long day. The other side is smooth, designed to apply oils and serums after a thorough cleansing.” –Tanya Klich, Senior Editor
The Best New Body Oil
“Now that I’m slowly but surely trading in my jeans for shorts, skirts, and dresses, giving my legs a little extra glow is top priority. My current go-to for a soft sheen is this body oil. Unlike a traditional liquid formula, this product starts out as a dense balm. But after warming it up in my hands or directly onto my skin, it transforms into a liquid texture.” – S.H.
The Best New Sunscreen
“I’m gearing up to go on vacation, which means I’m stocking up on SPF. While I’ve tried dozens of formulas over the past few weeks, this silky smooth formula has reigned supreme. It’s a mineral base (a must for my rosacea-prone skin), doesn’t feel heavy or goopy, and, most importantly, leaves a gorgeous glow behind.” – S.H.
The Best New Dry Shampoo
“I’m the queen of pushing my hair one extra day. Recently, I’ve been reaching for this Klorane dry shampoo to get me through. Similar to the brand’s oat milk-based formula, this new launch absorbs oil, grease, and general grossness like no other. But the volumizing powers of flax seed make this hair product unique. A few sprays gives an insane lift to my roots.” – S.H.
The Best Acne Product
“I’m typically stocking up on alllll the glow-giving products, but when summer rolls around my oil—and, very unfortunately, my acne—kicks into overdrive. That’s where this super powered primer comes into play. It’s formulated with salicylic acid (the go-to acne fighting agent), as well as a botanical blend that addresses the trifecta of adult acne causes: hormones, diet, and stress. It soaks up my excess oil so I don’t look like a greasy mess, while leaving a silky and blurred finish behind.” – S.H.
Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar, Makeup.com, Skincare.com, and Philadelphia Wedding. Follow her on Instagram @samholender.
Worth It: Shani Darden Triple Acid Signature Peel
It's a Hollywood-level facial—at home.
By Samantha Holender
Fashion Test Drive: Bottega Veneta's Andiamo Bag
The bucket list bag for work or travel.
By Sara Holzman
Royal Fans Are Swooning Over a Resurfaced Video of Prince William's Romantic Gesture Towards Kate
By Iris Goldsztajn