Demi Lovato Calls Out "Disgusting" Fat-Shaming Instagram Ad

"So many things wrong with this ad."

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(Image credit: Jason Merritt)

With literally millions of followers comes an amplified voice and, at the risk of sounding internet-y, a platform. Demi Lovato has never been one to hold back when it comes to using that platform to get the word out about the issues that matter to her. That's why, when the singer scrolled through her Instagram feed and came across a gross, fat-shaming ad, she spoke out.

The ad, for the game Game of Sultans, featured two female animated characters—one thin character described as "pretty," and another character who was, frankly just average sized, and was described as "obese."

Lovato also shared a screenshot of the offending ad on her Instagram Story and, yeah, it's definitely not good. Take a look for yourself:

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(Image credit: Instagram)

In a statement released to E! News, the game company apologized, saying, "We're sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people's feeds."


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(Image credit: Courtesy of the Company)
Kayleigh Roberts
Weekend Editor

Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.