Demi Lovato Calls Out "Disgusting" Fat-Shaming Instagram Ad

"So many things wrong with this ad."

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(Image credit: Jason Merritt)

With literally millions of followers comes an amplified voice and, at the risk of sounding internet-y, a platform. Demi Lovato has never been one to hold back when it comes to using that platform to get the word out about the issues that matter to her. That's why, when the singer scrolled through her Instagram feed and came across a gross, fat-shaming ad, she spoke out.

The ad, for the game Game of Sultans, featured two female animated characters—one thin character described as "pretty," and another character who was, frankly just average sized, and was described as "obese."

Lovato also shared a screenshot of the offending ad on her Instagram Story and, yeah, it's definitely not good. Take a look for yourself:

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(Image credit: Instagram)

In a statement released to E! News, the game company apologized, saying, "We're sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people's feeds."


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(Image credit: Courtesy of the Company)

Kayleigh Roberts is the weekend editor at Marie Claire, covering celebrity and entertainment news, from actual royals like Kate Middleton and Meghan Markle to Hollywood royalty, like Katie Holmes and Chrissy Teigen. She’s a Ravenclaw who would do great things in Slytherin. To learn more about her, google “Leslie Knope eating salad GIF.