Demi Lovato Calls Out "Disgusting" Fat-Shaming Instagram Ad

"So many things wrong with this ad."

Hair, Face, Eyebrow, Hairstyle, Lip, Beauty, Chin, Skin, Nose, Forehead,
(Image credit: Jason Merritt)

With literally millions of followers comes an amplified voice and, at the risk of sounding internet-y, a platform. Demi Lovato (opens in new tab) has never been one to hold back when it comes to using that platform to get the word out about the issues that matter to her. That's why, when the singer scrolled through (opens in new tab) her Instagram feed (opens in new tab) and came across a gross, fat-shaming ad (opens in new tab), she spoke out.

The ad, for the game Game of Sultans, featured two female animated characters—one thin character described as "pretty," and another character who was, frankly just average sized (opens in new tab), and was described as "obese."

Lovato also shared (opens in new tab) a screenshot of the offending ad on her Instagram Story and, yeah, it's definitely not good. Take a look for yourself:

Text, Games, Font, Movie, Photography, Photo caption, Recreation, Advertising, Screenshot,

(Image credit: Instagram)

In a statement released to E! News (opens in new tab), the game company apologized, saying, "We're sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people's feeds."

RELATED STORIES

fat shaming fitness

(Image credit: Courtesy of the Company)
Kayleigh Roberts
Weekend Editor

Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.