The 2024 Super Bowl Was the Most-Watched TV Event Since the Moon Landing

Call it the Taylor Swift Effect.

Taylor Swift and Travis Kelce at the 2024 Superbowl
Taylor Swift and Travis Kelce at the 2024 Super Bowl.
(Image credit: Getty Images)

Everyone alive at the time remembers the 1969 moon landing, and now everyone will recall the 2024 Super Bowl.

That famous moon walk is believed to have averaged as many as 150 million viewers. Nothing has come close to that viewership—until the 2024 Super Bowl.

Sunday's Super Bowl averaged 123.4 million viewers across multiple platforms, but mainly on CBS and Paramount+. This makes it the most-watched U.S. telecast since Neil Armstrong and Buzz Aldrin walked on the moon on July 20, 1969. In contrast, the 2023 Super Bowl averaged a whopping 115.096 million viewers.

So—why did so many people tune in to watch this year's Super Bowl?

Taylor Swift, Blake Lively and Ice Spice at the Superbowl

Taylor Swift, Blake Lively and Ice Spice at the Super Bowl.

(Image credit: Getty Images)

Perhaps people were excited to see Usher perform at the halftime show, for which he brought along Alicia Keys, Lil Jon, Ludacris, H.E.R., and Jermaine Dupri. (There had been rumors of Justin Bieber joining him, but ultimately, this was not the case. Bieber stuck to the stands and watched with his wife, Hailey Bieber.)

It could also be the result of a well-watched season and the two teams that made it to the finals: the Kansas City Chiefs and San Fransisco 49ers. It was an incredible game, seeing the Chiefs come from behind to defeat the 49ers in overtime, 25-22.

Travis Kelce and Taylor Swift at Super Bowl 2024.

Taylor Swift and Travis Kelce at the Super Bowl 2024.

(Image credit: Getty Images)

But let's face it—the root cause of the unusually high viewership is likely the Taylor Swift Effect.

Taylor Swift's relationship with Kansas City Chiefs tight end Travis Kelce has been highly publicized in recent months. The NFL has been reporting higher than usual viewers for all their games since Swift and Kelce's relationship became public, especially as she has attended almost every Chiefs game since—when she's not jetting around the world on her sold-out Eras Tour.

Swifties are buying tickets and tuning in to catch a glimpse of Swift, and it's boosting the NFL's business. Merchandise is also being sold at an alarming rate, especially Kelce's sweatshirts, which have been sold out for months.

Fans were particularly curious to see if she'd even make it back for the game, given her performance in Tokyo hours before.

Now that football season is over, we're curious where the Swiftie Effect will turn to next. Fans have a few months to wait until her new album (screaming!) "The Tortured Poets Department," so they'll need somewhere to get their fix of Swift in the meantime.

Fleurine Tideman
Freelance Writer

Fleurine Tideman is a freelance writer who is always ready to discuss celebrities, entertainment, mental health, relationships and anything else her busy brain comes up with. She comes from the small, rainy land of the Netherlands, but she uses the flexibility of her work to travel around Europe and explore new places. She spent several years working in the travel industry, which taught her how to fit insane amounts in her hand luggage. She has a degree in Psychology and Anthropology, which she uses to psychoanalyse herself and others. She’s a regular contributor for Betches, and you can also find her work on Pop Sugar, Insider, Time Out or her own blog, Symptoms of Living. At Marie Claire, she’ll be covering celebrity news, usually written to the sounds of Taylor Swift.