Joey New York Gets a (Natural) Facelift

Joey New York, the cult-favorite skincare brand of the 1990s, returns with updated formulas and eco-friendly packaging.

joey new york relaunches with eco friendly packaging and new formulas
(Image credit: Archives)

Remember Joey New York? I know! Just the name conjures up memories of my college years, a time when I pined for all the boutique beauty brands that were having a moment: Bliss, Joey, Jan Marini, Mario Badescu, Kiehl's. Ah, the '90s.

I'd forgotten all about the posh line with the cheeky product names until Joey New York recently relaunched with a new-and-improved collection of naturally innovative products. Founder Joey Chancis took a hiatus to update her formulas with a star anti-aging ingredient — young coconut water — and eco-friendly packaging. The lineup still contains ($32). If you've ever watched Christian Bale's fastidious character in American Psycho, than you've glimpsed the joy of peeling off this brightening, pore-tightening treatment in one satisfying sheet.

The official website, joeynewyork.com (opens in new tab), is on its way. In the meantime, shop the line at beauty.com (opens in new tab).

Elizabeth Dehn is the editor-in-chief of Beauty Bets (opens in new tab), an award-winning blog chock-full of product reviews, wellness tips, and DIY ideas.