Bella Hadid Has a Blonde Alter Ego Called Rebekka Harajuku
File this under: WHAT?!


In completely unexpected news, Bella Hadid has a blonde alter ego called Rebekka Harajuku that she created in Japan. I'm serious.
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Taking to Instagram over the weekend, Hadid shared a series of photos introducing her alter ego to the world. Without any explanation regarding the new character, Hadid donned a blonde wig, and went about her everyday life:
A post shared by Bella 🦋 (@bellahadid)
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A post shared by Bella 🦋 (@bellahadid)
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But that's not all. Hadid also appeared to create an Instagram account especially for Rebekka Harajuku, in which photos of the alter ego are posted, along with captions explaining what she's being doing.
Firstly, there was "Bekka as seen today in Shibuya, Tokyo, Japan. 🇯🇵":
A post shared by Rebekka Harajuku (@rebekkaharajuku)
A photo posted by on
Then, "Rebekka Harajuku and her friend Jenny Nogizaka as seen in Tokyo tonight. 🇯🇵":
A post shared by Rebekka Harajuku (@rebekkaharajuku)
A photo posted by on
She posed with the doorman and wrote, "Rebekka as seen this past weekend in Shibuya, Tokyo. 🇯🇵":
A post shared by Rebekka Harajuku (@rebekkaharajuku)
A photo posted by on
Later, there was a shot of simply, "Rebekka being Rebekka yesterday in Harajuku, Tokyo 🇯🇵" as she visited a store and dressed up in mismatching clothes, including a cap with the word "loser" embroidered on it:
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A post shared by Rebekka Harajuku (@rebekkaharajuku)
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"Bex" was then "Caught in Shabuya 🇯🇵" unexpectedly:
A post shared by Rebekka Harajuku (@rebekkaharajuku)
A photo posted by on
And then one of Hadid's friends donned the wig, with the caption, "Rebekka wondering where her Juul charger is":
A post shared by Rebekka Harajuku (@rebekkaharajuku)
A photo posted by on
Rebekka is currently following just 5 people (including Hadid, of course), and has already amassed almost 14,000 followers.
The fact that the account is followed by Hadid, and that she posted about the character on her own Instagram first, seem to indicate that she created the alter ego.
Maybe everyone needs a blonde alter ego they can turn to in times of need?
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Amy Mackelden is the weekend editor at Marie Claire, where she covers celebrity and royal family news. She was the weekend editor at Harper’s BAZAAR for three years, where she covered breaking celebrity and entertainment news, royal stories, fashion, beauty, and politics. Prior to that, she spent a year as the joint weekend editor for Marie Claire, ELLE, and Harper's BAZAAR, and two years as an entertainment writer at Bustle. Her additional bylines include Cosmopolitan, People, The Independent, HelloGiggles, Biography, Shondaland, Best Products, New Statesman, Heat, and The Guardian. Her work has been syndicated by publications including Town & Country, Good Housekeeping, Esquire, Delish, Oprah Daily, Country Living, and Women's Health. Her celebrity interviews include Jennifer Aniston, Jessica Chastain, the cast of Selling Sunset, Emma Thompson, Jessica Alba, and Penn Badgley. In 2015, she delivered an academic paper at Kimposium, the world's first Kardashian conference.