Bella Hadid Has a Blonde Alter Ego Called Rebekka Harajuku

File this under: WHAT?!

Getty Images

In completely unexpected news, Bella Hadid has a blonde alter ego called Rebekka Harajuku that she created in Japan. I'm serious.

Taking to Instagram over the weekend, Hadid shared a series of photos introducing her alter ego to the world. Without any explanation regarding the new character, Hadid donned a blonde wig, and went about her everyday life:

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
View this post on Instagram

🎀Rebekka Harajuku 🎀at your service

A post shared by Bella 🦋 (@bellahadid) on

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

But that's not all. Hadid also appeared to create an Instagram account especially for Rebekka Harajuku, in which photos of the alter ego are posted, along with captions explaining what she's being doing.

Firstly, there was "Bekka as seen today in Shibuya, Tokyo, Japan. 🇯🇵":

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Then, "Rebekka Harajuku and her friend Jenny Nogizaka as seen in Tokyo tonight. 🇯🇵":

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

She posed with the doorman and wrote, "Rebekka as seen this past weekend in Shibuya, Tokyo. 🇯🇵":

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Later, there was a shot of simply, "Rebekka being Rebekka yesterday in Harajuku, Tokyo 🇯🇵" as she visited a store and dressed up in mismatching clothes, including a cap with the word "loser" embroidered on it:

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

"Bex" was then "Caught in Shabuya 🇯🇵" unexpectedly:

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

And then one of Hadid's friends donned the wig, with the caption, "Rebekka wondering where her Juul charger is":

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
View this post on Instagram

Rebekka wondering where her Juul charger is

A post shared by Rebekka Harajuku (@rebekkaharajuku) on

Rebekka is currently following just 5 people (including Hadid, of course), and has already amassed almost 14,000 followers.

Instagram

The fact that the account is followed by Hadid, and that she posted about the character on her own Instagram first, seem to indicate that she created the alter ego.

Instagram

Maybe everyone needs a blonde alter ego they can turn to in times of need?

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
Advertisement - Continue Reading Below
More From Fashion