Bella Hadid Has a Blonde Alter Ego Called Rebekka Harajuku

File this under: WHAT?!

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In completely unexpected news, Bella Hadid has a blonde alter ego called Rebekka Harajuku (opens in new tab) that she created in Japan. I'm serious.

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Taking to Instagram over the weekend, Hadid shared a series of photos introducing her alter ego to the world. Without any explanation regarding the new character, Hadid donned a blonde wig (opens in new tab), and went about her everyday life:

A post shared by Bella 🦋 (@bellahadid) (opens in new tab)

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A post shared by Bella 🦋 (@bellahadid) (opens in new tab)

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But that's not all. Hadid also appeared to create an Instagram account especially for Rebekka Harajuku, in which photos of the alter ego are posted, along with captions explaining what she's being doing.

Firstly, there was "Bekka as seen today in Shibuya, Tokyo, Japan. 🇯🇵":

A post shared by Rebekka Harajuku (@rebekkaharajuku) (opens in new tab)

A photo posted by on

Then, "Rebekka Harajuku and her friend Jenny Nogizaka as seen in Tokyo tonight. 🇯🇵":

A post shared by Rebekka Harajuku (@rebekkaharajuku) (opens in new tab)

A photo posted by on

She posed with the doorman and wrote, "Rebekka as seen this past weekend in Shibuya, Tokyo. 🇯🇵":

A post shared by Rebekka Harajuku (@rebekkaharajuku) (opens in new tab)

A photo posted by on

Later, there was a shot of simply, "Rebekka being Rebekka yesterday in Harajuku, Tokyo 🇯🇵" as she visited a store and dressed up in mismatching clothes, including a cap with the word "loser" embroidered on it:

A post shared by Rebekka Harajuku (@rebekkaharajuku) (opens in new tab)

A photo posted by on

"Bex" was then "Caught in Shabuya 🇯🇵" unexpectedly:

A post shared by Rebekka Harajuku (@rebekkaharajuku) (opens in new tab)

A photo posted by on

And then one of Hadid's friends donned the wig, with the caption, "Rebekka wondering where her Juul charger is":

A post shared by Rebekka Harajuku (@rebekkaharajuku) (opens in new tab)

A photo posted by on

Rebekka is currently following just 5 people (including Hadid, of course), and has already amassed almost 14,000 followers.

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(Image credit: Instagram)

The fact that the account is followed by Hadid, and that she posted about the character on her own Instagram first, seem to indicate that she created the alter ego.

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(Image credit: Instagram)

Maybe everyone needs a blonde alter ego they can turn to in times of need?

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Amy Mackelden
Amy Mackelden

Amy Mackelden is a freelance writer, editor, and disability activist. Her bylines include Harper's BAZAAR, Nicki Swift, Cosmopolitan, Marie Claire, ELLE, The Independent, Bustle, Healthline, and HelloGiggles. She co-edited The Emma Press Anthology of Illness, and previously spent all of her money on Kylie Cosmetics.