Gigi Hadid Transforms Into 4 Different Characters for Burberry's Monogram Collection
Presenting the girl, the lady, the boy, and the gentleman.
Burberry has been a leader in the fashion world since its inception in the late 1800s, admired the world over for its high-quality ready-to-wear outerwear, accessories, and fragrances. Today, the brand introduced the latest stroke of sartorial genius courtesy of its creative director Riccardo Tisci: A men's and women's Monogram Collection, modeled by fashion darling Gigi Hadid.
In Gigi's campaign debut for Burberry, she sports four distinct looks that represent the different characters celebrated by Burberry: the boy, the gentleman, the girl, and the lady. From a stylish trench coat and matching dress to an oversized printed parka, Hadid perfectly captures the effortless energy of the Monogram Collection.
Last summer, Tisci had teased a new monogram for Burberry on his Instagram, with the modern TB print paying homage to the legacy of the fashion house's founder Thomas Burberry. Per Tisci's post, the print was bright orange and white, but in today's official launch, the pattern maintains a traditional beige and brown color scheme. The updated Burberry monogram is a fun departure from the quintessential tartan scheme that the brand is known for but maintains that classic feel.
"What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand," Tisci said in a statement. He brought together a creative group of professionals to bring the spirit of the Monogram Collection to life, including fashion photographer Nick Knight and superstar stylist Katy England.
Ready to get your hands on the latest Burberry offerings? The Monogram Collection will be available for purchase in select Burberry stores around the world and online starting May 22.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
RELATED STORIES
Lagos-born and Houston-raised, Ineye Komonibo is a writer and editor with a love for all things culture. With an academic background in public relations and media theory, Ineye’s focus has always been on using her writing ability to foster discourse about the deep cyclical relationship between society and the media we engage with, ever-curious about who we are and what we do because of what we consume. Most recently, she put her cultural savvy to work as a culture critic for R29 Unbothered, covering everything from politics to social media thirst to the reverberations of colorism across the African diaspora.
-
'Tastefully Yours' Is a Foodie Rom-Com and Its Main Ingredient Is an A-List Cast of K-Drama Stars
Here's what to know about actors from 'Squid Game,' 'Sweet Home,' and 'Weak Hero Class 2' who lead the ensemble.
-
My New Favorite Sunscreen Oil Is 20 Percent Off—And Limited-Edition
Grab this Supergoop! steal while you can.
-
H&M’s New Collection Is Peak Italian Summer
No long-distance flight required.
-
Every Fashion Editor I Know Is Shopping Zara's Supermodel-Backed 50th Anniversary Collection
It's a one-stop shop for elevated wardrobe basics.
-
Gigi Hadid’s Post-Met Gala Recovery Outfit Includes $485 Sweatpants and Comfy Ballet Flats
The model swapped her Miu Miu gown for comfort instead.
-
Kendall Jenner and Hailey Bieber Style the Same Summer Shoe Trend in Polar-Opposite Outfits
But both pairs were over $1,000, of course.
-
Gigi Hadid Taps Gen Z's Favorite DIY Denim Trend for a Coffee Date With Bradley Cooper
The picture of casual-cool style.
-
Gigi Hadid Is a Miu Miu Golden Girl on the Met Gala 2025 Red Carpet
Get all the details here.
-
Kendall Jenner, Hailey Bieber, and Gigi Hadid Wear Alo's Pieces on Repeat—Now They’re Under $100
They're sure to sell out during Alo's once-a-year sale.
-
Anne Hathaway Goes Full Princess in a Cinderella Blue Duster Coat for Gigi Hadid's 30th Birthday
A Michael Kors sequin mini dress brought a little sparkle to the Princess of Genovia's outfit.
-
A Rare Vintage Fendi Baguette Is Bella Hadid's Plus-One at Gigi Hadid's 30th Birthday Party
The model paired her skintight capri jumpsuit with pointed-toe heels.