Gentle Monster x Blackpink's Jennie Debut an Eyewear Collab

gentle monster x blackpink's jennie kim eyewear collaboration 2020

(Image credit: Courtesy of Hugo Comte/Gentle Monsters)

published 21 April 2020

Beloved Korean eyewear brand Gentle Monster is known for its cutting-edge sunglasses and eyewear. Now, the brand has teamed up with Jennie, member of K-Pop band BLACKPINK for a collaboration. The collection, Jentle Home, launches today and offers a mix of styles, all of which have a different vibe. You can choose between opticals, colored lenses, or oversized frames. Most notably, the collection offers three different eyewear chains, one of spring 2020's most covetable trends.

Renowned photographer Hugo Comte shot many different versions of Jennie in a home and spliced together her various poses into one image. The eyewear collab was inspired by her childhood memories, quintessential ones, such as teddy bears and dollhouses. Even sweeter is that the campaign is a play on her childhood hopes and dreams. This is Jennie's first time starring in an eyewear campaign and last week, she took to Instagram to break the news:

A post shared by J (@jennierubyjane)
A photo posted by on

Prices will range from $250 for metal frames, around $260 for acetate styles, and an estimated $130 for the eyewear chain. All are available on gentlemonster.com and there will also be a dollhouse pop-up in Garosugil, Sinsa dong, Seoul in May 2020 (with social distancing rules in place, of course).

See her campaign images here:

Leg, Dress, Fashion, Sitting, Room, Thigh, Event, Photography, Long hair, Black hair,

Shoulder, Dress, Fashion, Joint, Leg, Fashion design, Eyewear, Human body, Neck, Cocktail dress,

Beauty, Shoulder, Fashion, Arm, Leg, Sitting, Neck, Human body, Model, Photography,

Eyewear, Glasses, Sunglasses, Face, Beauty, Eyebrow, Nose, Vision care, Lip, Cool,

Eyewear, Beauty, Fashion, Glasses, Black hair, Cool, Photo shoot, Model, Hand, Photography,

Jennie is breaking her way into the fashion industry (you can find her sitting front row at shows like Chanel) with these campaigns, which isn't hard given her talent and beauty.

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