Gentle Monster x Blackpink's Jennie Debut an Eyewear Collaboration

Throwing shade (in style).

gentle monster x blackpink's jennie kim eyewear collaboration 2020
(Image credit: Courtesy of Hugo Comte/Gentle Monsters)

Beloved Korean eyewear brand Gentle Monster is known for its cutting-edge sunglasses and eyewear. Now, the brand has teamed up with Jennie, member of K-Pop band BLACKPINK for a collaboration. The collection, Jentle Home, launches today and offers a mix of styles, all of which have a different vibe. You can choose between opticals, colored lenses, or oversized frames. Most notably, the collection offers three different eyewear chains (opens in new tab), one of spring 2020's most covetable trends.

Renowned photographer Hugo Comte shot many different versions of Jennie in a home and spliced together her various poses into one image. The eyewear collab was inspired by her childhood memories, quintessential ones, such as teddy bears and dollhouses (opens in new tab). Even sweeter is that the campaign is a play on her childhood hopes and dreams. This is Jennie's first time starring in an eyewear campaign and last week, she took to Instagram to break the news:

A post shared by J (@jennierubyjane) (opens in new tab)

A photo posted by on

Prices will range from $250 for metal frames, around $260 for acetate styles, and an estimated $130 for the eyewear chain. All are available on gentlemonster.com (opens in new tab) and there will also be a dollhouse pop-up in Garosugil, Sinsa dong, Seoul in May 2020 (with social distancing rules in place, of course).

See her campaign images here:

Leg, Dress, Fashion, Sitting, Room, Thigh, Event, Photography, Long hair, Black hair,

(Image credit: Hugo Comte )

Shoulder, Dress, Fashion, Joint, Leg, Fashion design, Eyewear, Human body, Neck, Cocktail dress,

(Image credit: Hugo Comte )

Beauty, Shoulder, Fashion, Arm, Leg, Sitting, Neck, Human body, Model, Photography,

(Image credit: Hugo Comte )

Eyewear, Glasses, Sunglasses, Face, Beauty, Eyebrow, Nose, Vision care, Lip, Cool,

(Image credit: Hugo Comte )

Eyewear, Beauty, Fashion, Glasses, Black hair, Cool, Photo shoot, Model, Hand, Photography,

(Image credit: Hugo Comte )

Jennie is breaking her way into the fashion industry (you can find her sitting front row at shows like Chanel (opens in new tab)) with these campaigns, which isn't hard given her talent and beauty.

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Katie Attardo
Katie Attardo

Katie Attardo is the Accessories Editor at Marie Claire, covering all things fashion and jewelry-related.