
Beloved Korean eyewear brand Gentle Monster is known for its cutting-edge sunglasses and eyewear. Now, the brand has teamed up with Jennie, member of K-Pop band BLACKPINK for a collaboration. The collection, Jentle Home, launches today and offers a mix of styles, all of which have a different vibe. You can choose between opticals, colored lenses, or oversized frames. Most notably, the collection offers three different eyewear chains, one of spring 2020's most covetable trends.
Renowned photographer Hugo Comte shot many different versions of Jennie in a home and spliced together her various poses into one image. The eyewear collab was inspired by her childhood memories, quintessential ones, such as teddy bears and dollhouses. Even sweeter is that the campaign is a play on her childhood hopes and dreams. This is Jennie's first time starring in an eyewear campaign and last week, she took to Instagram to break the news:
A post shared by J (@jennierubyjane)
A photo posted by on
Prices will range from $250 for metal frames, around $260 for acetate styles, and an estimated $130 for the eyewear chain. All are available on gentlemonster.com and there will also be a dollhouse pop-up in Garosugil, Sinsa dong, Seoul in May 2020 (with social distancing rules in place, of course).
See her campaign images here:
Jennie is breaking her way into the fashion industry (you can find her sitting front row at shows like Chanel) with these campaigns, which isn't hard given her talent and beauty.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORIES
Katie Attardo is the Accessories Editor at Marie Claire, covering all things fashion and jewelry-related.
-
Meghan Markle Bought Princess Lilibet a £5,000 Gift Six Years Before She Was Born
She’s probably not getting it for her birthday today, though.
By Rachel Burchfield
-
Princess Lilibet Turns Two Today, Will Celebrate With a “Celeb-Packed” Party and Hopefully a Video Call from King Charles
For her first birthday last year, the Sussex family were in the U.K. for the Platinum Jubilee.
By Rachel Burchfield
-
Jordan’s Queen Rania Makes Sure to Ask the Prince and Princess of Wales About Prince George, Princess Charlotte, and Prince Louis
It was the royal wedding of the year!
By Rachel Burchfield
-
Yara Shahidi Joins Forces With Cartier Women's Initiative to Empower Entrepreneurs
"Giving back is essential to existing in the world."
By Sara Holzman
-
Fashion Test Drive: Chloe's Top-Handle Penelope Bag
This eye-catching bag also does good for the planet.
By Sara Holzman
-
Mindy Kaling's Custom Jonathan Simkhai Gown Is a Nod to Chanel Couture
"I feel so confident in this gown."
By Sara Holzman
-
Fashion Test Drive: Isabel Marant's Oskan Moon Bag
"The key word is versatility."
By Sara Holzman
-
What I Wear to Work: Poppy Harlow
The CNN host's key to a great wardrobe? Borrowing from her stylish friends.
By Sara Holzman
-
The Making of Ariana DeBose's Custom Versace Gown
"When I first saw it, I was left speechless."
By Sara Holzman
-
What I Wear to Work: Silvia and Sofia Tcherassi
"Waking up early in the morning is a must."
By Sara Holzman
-
What I Wear to Work: Cynthia Rivas
For one of fashion's favorite skincare gurus, great skin is the ultimate accessory.
By Sara Holzman