Gucci Celebrates Winner of First-Ever Sustainability Contest

Gucci has slowly been building its eco-cred recently (remember those killer Gucci shades the label came out with?), and their latest endeavor was a design contest in sustainability! The 18 participants were asked to take inspiration from Gucci's famous Bamboo bag (yup, Gucci has been using one of the most sustainable materials around since the 1940s!), and the criteria was to use the bamboo to design a bag while taking into account minimum environmental impact.

The winner of the sustainability contest was Laura Popoviciu, who created a chic white tote with bamboo eco-handles. The "Ever Manifesto Bamboo Bag" — named so in honor of Ever Magazine, which is publishing Ever Bamboo, a 50-page celebration of designers who have used bamboo — has now been produced by Gucci and is available in limited edition online as well as in New York, Paris, Rome, London, and Tokyo. So get one before they all disappear!