My Stylish Mom Has Never Bought Clothing or Beauty on Amazon Before—I Told Her to Try These Items From Prime Day

Epic discounts on jeans, elevated basics, and more.

split image of new york fashion week attendees
(Image credit: Launchmetrics)

It's finally here! Yes, I'm, of course, referring to one of the biggest shopping events of the year—Amazon Prime Day. This season's event is actually lasting for four days, which is a first! Prime members can now score majorly on coveted items from July 8 through July 11.

My mom messaged me because she's never really explored fashion and beauty on Amazon (she primarily shops the site for household needs) and wanted my thoughts on the best fashion and beauty Amazon Prime picks she could consider. Naturally, I sent her a list of the standouts, including similar trend-forward pieces like those featured above.

Keep scrolling for a quick list of the fashion and beauty items I first sent to my mom on Amazon Prime Day 2025. Then, proceed for a full fashion and beauty edit.

My Fashion Editor-Approved Amazon Prime Day List

The Best Amazon Prime Day 2025 Fashion and Beauty Deals

Best Deals on Tops and Knits

Best Deals on Jeans/Pants/Shorts/Sets

Best Deals on Dresses

Best Deals on intimates

Best Deals on Shoes and Accessories

Best Beauty Deals

This article was originally published on whowhatwear

Bobby Schuessler
Market Director, Who What Wear

Bobby Schuessler is the shopping director at Who What Wear, where he oversees the shopping and market vertical. He's also an experienced style writer and produces a range of fashion and style content for Who What Wear. He covers everything from the latest trends to the best fashion finds at retailers like Nordstrom and Shopbop to the chicest outfit ideas to consider for the season. He's also covered similar topics at other media outlets, including Refinery29 and Men's Health. In addition, his work and writing has appeared on the e-commerce platforms for major retailers like Nordstrom and Gilt.