Fashion history is often made at the annual US Open, in the stands at the Billie Jean King National Tennis Center and on the court. The best outfits aren't limited to celebrity guests like Beyoncé, Zendaya, and Taylor Swift, though. The athletes, by design, are dressed to win.
The US Open's best on-court outfits are often custom-made by the likes of Nike, Lacoste, and New Balance. (This year, designers from Khaite to ERL to Luar are also entering the arena.) Player dress codes for this tournament aren't quite as restrictive as events like Wimbledon (where players have to wear all-white). Instead, over the years, legends like Serena Williams, Sloane Stephens, and Naomi Osaka have assembled their tennis outfits with personal style at the fore: remixing classics like pleated skirts, diamond tennis bracelets, and chunky sneakers with customized details and Grand Slam-worthy flair.
The tournament is back for its 125th addition from now until September 7. And as players take to Arthur Ashe Stadium for their matches, they're also debuting some of their best tennis outfits to date. Read on for what players are wearing to take on their opponents—and win all the style awards. Each day of the competition, this post will be updated with even more serves from the 2025 US Open.
Venus Williams wearing custom Pucci
Venus Williams added a custom Pucci tennis dress to her repertoire on September 1.
Pucci girl summer is still going strong at the US Open. For a September 1 doubles match, Venus Williams and Ronald Burton III collaborated on a custom Pucci look by Camille Miceli that translates a next-season print into a fit and flare dress.
Venus Williams wearing H&M
Venus Williams won her first doubles match in an under-$50 H&M dress.
Venus Williams's singles matches at the 2025 US Open came with bespoke designer tennis dresses (which you'll see below). But to win her first doubles match of the tournament, she made a curveball choice: an on-sale dress from H&M, paired with a rhinestone-coated visor and little white Lacoste sneakers.
Naomi Osaka wearing custom Nike (and a matching Labubu)
Naomi Osaka was on fire in a custom Nike dress.
Naomi Osaka lit up the stadium to win her match against Greet Minnen of Belgium. On the court, she competed in a custom Nike tank dress with a layered bubble hem skirt and glittering rhinestones all over. The dress perfectly coordinated to her sneakers—and several crystalline roses in her hair. At a press conference afterward, she pulled on a matching jacket and debuted a custom Labubu in a similar look. "I'm glad that my first match was a night match, because this outfit was really fun to play," she told reporters, per ESPN. "This is my night outfit, so hopefully I'll wear my day outfit next time."
Coco Gauff wearing New Balance
Coco Gauff won a nail-biting match in a fluorescent red and white set.
Coco Gauff started her US Open strong in a mix-and-match set by New Balance. She conquered her opponent with help from an open-back T-shirt and a micro pleated mini skirt—the better for running up and down the court to nab some incredible drop shots.
Venus Williams wearing custom Luar
Venus Williams warmed up in a custom Luar kit.
By August 21, there was a theme emerging in Venus Williams's US Open wardrobe: She's spotlighting New York City-based designers. Her warm-up kit for a preview featured a custom jacket, bag, and tennis dress by Luar. Founded by Raul Lopez, the brand has dressed celebrities from Beyoncé to Doja Cat—but it's never been on the US Open court until now.
Aryna Sabalenka wearing Nike
Aryna Sabalenka dominated the court in a cut-out Nike dress.
Aryna Sabalenka arrived at the US Open on August 25 for her first match dressed like the No.1 player in the world. Her dominant look started with a Nike white tennis dress, reinvented with triangular cut-outs at her waist. But the most eye-catching details were the three gold necklaces sitting in a perfect stack throughout her entire game.
Venus Williams wearing custom Khaite and Lacoste
Venus Williams returned to the 2025 US Open for the mixed doubles' event in custom Khaite.
For her grand return to the 2025 US Open during the mixed doubles' qualifiers, Venus Williams helped a New York City designer make its on-court debut.
The legendary player and her stylist, Ronald Burton, collaborated with Khaite on a custom navy tennis dress with cap sleeves, and open back, and white lining along the hems. While her enviable dress was one-of-a-kind, her sneakers are immediately shoppable. She sourced Lacoste, the same brand behind her Met Gala look, for a pair of hardworking tennis shoes.
Taylor Townsend wearing TT
Taylor Townsend put her own label to the test while competing in the mixed doubles tournament.
Some athletes flex on the court while wearing bespoke tennis outfits from major athleticwear labels. Taylor Townsend is debuting her own collection, TT. She first competed in the mixed doubles tournament on August 19 in a long-sleeve white top and pleated skirt, each with her initial logo displayed front-and-center in green.
By the time she appears in the women's doubles, she'll wear a kit with pointed inspiration: the phoenix. "Every time that a phoenix is reborn, it has to burn itself to become new," she told the New York Times. "I’ve kind of been that throughout my career."
Coco Gauff and Alex Morgan, wearing New Balance and Nike
Coco Gauff and Alex Morgan teamed up for an exhibition match wearing their favorite brands.
What do you get when two powerhouses team up on the US Open exhibition court? Double the athletic prowess and double the tennis outfits. Soccer phenomenon Alex Morgan joined tennis legend Coco Gauff for an exhibition match on August 21, each bringing their favorite brands for support. Gauff decided on classic tennis whites by New Balance, with court-green accents. Morgan, meanwhile, tried a zip-up sleeveless polo jacket and pleated skirt emblazoned with Nike's classic swoosh.
Jessica Pegula wearing Adidas x Y-3
Jessica Pegula tackled her doubles match in a tennis dress from an exciting collaboration.
Doubles matches are a collaboration, so it's only fitting Jessica Pegula wore one for her team-up with Jack Draper on August 20. She sourced the new Adidas x Y-3 tennis collection for a dress featuring a stark watercolor motif along the side of an otherwise pristine white canvas.
Naomi Osaka wearing Nike
Naomi Osaka also played in mixed doubles' with chili pepper red Nike sneakers.
Naomi Osaka's turn at the 2025 US Open started with press appearances in head-to-toe Ferragamo for her self-titled documentary. It continued with her August 19 turn in the mixed doubles alongside Gael Monfils. She also lost her match, but her eye-popping Nike sneakers were a win in my book. They coordinated with her logo tee and her loose shorts—a lesson in two-step unexpected color combinations.
Knowing Osaka, she'll continue to bring out even more vibrant looks as the tournament rolls on. (Who else is hoping for a re-do of her bow-covered look from last year?)
