Hailey Bieber's New Balances Are Black Friday's Can't-Miss Sneaker Sale

Last year, 24 hours after Black Friday, Hailey Bieber styled New Balance 740 sneakers. After shoppers learned that the style was on sale, the sporty sneakers sold out in most sizes by Cyber Monday. But now, they're back. Nordstrom's early Black Friday sale declared the Bieber-beloved New Balance trainers a can't-miss deal—again.

Normally, the New Balance 740s—marked by solid chunky soles, two-tone color combinations, and a breathable mesh base—retail for $115. For a Black Friday practice round, however, Nordstrom discounted the silhouette to $86. That's 25 percent off the original price—and weeks ahead of Black Friday, no less.

So, you could start sporting the 2010s-era New Balances the Hailey Bieber Way (with a classic black hoodie and matching leggings) long before the biggest shopping weekend of the year. (Compared to her on-sale sneakers, coffee with Justin Bieber is a bit harder to come by.)

Bieber's exact "mercury red" color combination hasn't received the Black Friday treatment—and something tells me it won't. The white, gray, and burgundy trainers sold out within days of their street style debut in Nov. 2025, meaning they're as tricky to track down as the Rhode x Alexandra Leclerc collaboration.

But being on backorder isn't a bad thing, because Nordstrom offers the on-sale New Balance sneakers in even more versatile shades, including "sea salt angora" (milky white) and "mushroom driftwood" (taupe and ivory). That said, I'm surprised Bieber hasn't taken the cloudy white color for a spin yet: she's a staunch supporter of the white sneaker renaissance, rotating between the Nike x Comme des Garçons collab and New Balance 530s (which, sadly, aren't on sale).

Bieber's New Balance 740s aren't the only celebrity-tested trainers in Nordstrom's discounted department. Asics Gel-1130 sneakers—endorsed by Kaia Gerber, Kendall Jenner, and Anne Hathaway—are under $75; Bieber's New Balance 9060s are 25 percent off, too.

So, beat the Black Friday crowds and shop some of the most popular pairs from Adidas, Nike, New Balance, and more below.

Shop Celebrity-Beloved Sneakers at Nordstrom's Early Black Friday Sale