This Winter's Color Trends Are Filled With Feel-Good Optimism
Dare to dress in bold hues this winter—even when you don't want to.
Every day, you wake up and get dressed. On the dark days—and in the wake of the 2024 Presidential Election—it’s tempting to shroud yourself in colors that match that mood—mourning blacks and browns or sooty grays that reflect the unknown.
Even though the winter 2025 color trends were decided many months ago in the Resort and Pre-Spring 2025 collections, they present a counterproposal: in the coming months, dare to dress in color even though you may not want to.
Something as simple as a cobalt blue blazer or sunny turtleneck can be a form of feel-good resistance. Bright butter yellow is a profound—and psychologically proven—mood-booster that appeared as sunshine suiting in intrecciato leather at Bottega Veneta and party dresses at Versace and Alexander McQueen. Winter also welcomes opulent and optimistic jewel tones; some of the season’s most vital include emerald green gowns and sapphire slip dresses that would be instant head-turners at upcoming holiday parties.
In terms of color, the winter 2025 trends are less about dressing for how you feel and more about how you want to feel. By deliberately, perhaps even counterintuitively, choosing joy, you can keep some of the dark at bay.
Sunny Days Ahead
When it comes to the products Marie Claire recommends, we take your faith in us seriously.
No color better lifts your spirits and serotonin than yellow, the shade of sunshine. For winter 2025, the cheery color pops up in everything from party dresses to pussy-bow blouses and luxe leather suits, showing yellow's well-rounded wardrobing potential.
Heartbeat Red
Red has been a key color trend in the 2020s, coming in shades of cherry and burgundy, and now, for winter 2025, bright red. Bottega Veneta, Givenchy, and Gucci's showings were flooded with tomato-colored leather goods like shoulderbags and maxi skirts, while Versace nodded to the English countryside trend with cherry red riding jackets.
See-Everywhere Sapphire
Whether you focus on Ferragamo's leather totes, Louis Vuiton's bubble skirts, or the maxi dresses at Coperni and Balenciaga, you can't ignore the sea of sapphire brewing for winter 2025. Dive deep into the color trend with a cozy cashmere sweater or a smart, conversation-starting coat.
Emerald City
With chunky cable-knit sweaters and boho chiffon gowns that would blend in on the Wicked movie set, fashion is undeniably going green this winter. As for trying the color trend yourself, any silhouette will do you, like Chanel's tweed lady jacket in grassy green or Bottega Veneta's marbled emerald driving loafers.
No Shrinking Violet
Unlike previous purples that have been popular on fashion's runways—namely, the digital lavender trend of 2023—winter 2025 wants you to wear sharp, saturated, and can't-miss-it violet. Dark purple tights are a playful pop underneath pants or a midi skirt à la creative director Alessandro Michele's styling at Valentino. Alternatively, Lanvin and Victoria Beckham encourage you to steal the scene at an upcoming festive get-together in a sharp iris-colored gown.
Powder Pink
Winter 2025's embrace of soft blush is a sharp pivot away from the hot Barbie pinks that have circulated for several seasons now. This season's take on the feminine shade is more powdery and delicate, both in terms of the color itself and garment design. Khaite translated the subtle shade into frothy, foam-whipped dresses, while Burberry introduced button-down blouses trimmed with cascading ruffles. This pink is a soothing one that feels more like a salve for the soul.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Emma is the fashion features editor at Marie Claire, where she explores the intersection of style and human interest storytelling. She covers viral styling tips—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written dozens of runway-researched trend reports about the ready-to-wear silhouettes, shoes, bags, and colors to shop for each season. Above all, Emma enjoys connecting with real people to discuss all facets of fashion, from picking a designer's brain to speaking with stylists, entertainers, artists, and C-suite executives about how to find a personal style as you age and reconnect with your clothes postpartum.
Emma also wrote for The Zoe Report, Editorialist, Elite Daily, Bustle, and Mission Magazine. She studied Fashion Studies and New Media at Fordham University Lincoln Center and launched her own magazine, Childs Play Magazine, in 2015 as a creative pastime. When Emma isn't waxing poetic about niche fashion discourse on the internet, you'll find her stalking eBay for designer vintage, reading literary fiction on her Kindle, doing hot yoga, and "psspsspssp-ing" at bodega cats.
-
Jennifer Lopez Shares What She's Learned After Becoming "a Single Mom"
"Am I enough for them?"
By Amy Mackelden Published
-
Is Travis Kelce Coming to the Eras Tour in Vancouver?
We investigate.
By Kristin Contino Published
-
Winter's Most-Loved Shoes Have Made Their Annual Comeback
Everyone needs a pair.
By Emma Walsh Published
-
I Found the Coziest Can’t-Miss Under-$250 Cashmere Deals to Shop This Winter
Black Friday might be over, but you can still stock up on these under-$250 picks.
By Lauren Tappan Last updated
-
Can Emotional Support Accessories Get Me Through 2025?
Stuffed animals are for adults now.
By Halie LeSavage Published
-
Put Winter 2025’s Powerhouse Bag Trends on Your Wishlist
From luxe suede to Y2K comebacks, these styles justify the investment.
By Emma Childs Published
-
I Discovered the 41 Best On-Sale Jackets You Need to Shop for Black Friday
Not a single item exceeds $400.
By Lauren Tappan Last updated
-
Jennifer Lawrence Masters Late-Fall Dressing in a Classic Trench, Sneakers, and These Two Key Trends
Pin this effortless look to your cold-weather mood board.
By Lauren Tappan Published
-
Moto Boots Are New York's Favorite Chilly Weather Shoe Trend
The footwear is the street-style crowd's go-to favorite this season.
By Lauren Tappan Published
-
These Thigh-High Boots Outfit Ideas Are the Perfect Alternative to Winter Tights
Take style cues from icons like Rihanna and Princess Diana, who have mastered the timeless allure of a tall boot.
By Lauren Tappan Published
-
How to Make Winter’s Denim Trends Work for You
From wide-leg to barrel jeans, this season celebrates versatility and individual style.
By Emma Childs Published