Sustainability has become a trending topic for fashion brands that want to appeal to environmentally-conscious millennial shoppers. According to Business of Fashion, “66 percent of global millennials are willing to spend more on brands that are sustainable,” and the demand from customers that brands be held accountable for waste and carbon footprint is projected to skyrocket in 2018. As a fashion lover and someone who Googles things like, "Great Pacific garbage patch news" (here's where your trash ends up, btw) I'm breathing a small sigh of relief that people—and companies—are starting to care more.
Stella McCartney was a sustainability pioneer in the luxury sector (she launched her fur-free, leather-free business in 2001, despite many skeptics), and labels including Everlane and Reformation are leading the charge in creating eco-friendly, yet fashion-forward clothes for millennials, proving that you can look nice and be nice to the planet. But these brands are not alone in tackling the issue of sustainability in fashion. More and more companies are setting out to do the same, and I've rounded up ten you should know. From footwear to handbag labels, these retailers are changing the planet...and the way you shop.