STORY Officially Launches in Macy's Stores

And we want IT ALL.

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Morgan McMullen

STORY, the Manhattan-based concept shop that changes themes every two months (previous "stories" have included Out of Office, featuring pool floats, Panama hats, and everything else you need for a getaway from the day-to-day, and Well Being, a collection of succulents, inspirational books, and more), is taking its “Color Story” pop-up nationwide. Launching today, Macy’s shoppers will discover curated rainbow-hued products, along with interactive workshops, in 36 stores across the country. These are the items we can't wait to buy; shop in-store to add a little color to your life.

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1 These Amazeball Bath Bombs
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Courtesy of Macy's

Drop a fizzy, fruity bath bomb in your tub to give your water total mermaid vibes. Plus, each bomb dissolves away to reveal a prize, like a fortune or toy. Da Bomb, $25

2 These Chic Chocolates
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Courtesy of Macy's

From flavors like "Cereal Bowl" to "Roses and Rosé," these chocolate bars taste as good as they look. Compartes, $10

3 These Not-So-Basic Hair Ties
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Courtesy of Macy's

Designed to double as a hair tie and a bracelet, one of these elastics looks just as good around your wrist as it does up in a pony. By Lilla, $8

4 This Rave-Ready Clutch
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Courtesy of Macy's

A rainbow confetti-clutch is perfect for any party, plus these bad boys can be personalized with charms in-store. Julie Mollo, $23–29

5 This Double-Duty Charger
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Courtesy of Macy's

Recharge your phone and your look: This portable power bank doubles as a mini makeup mirror. HYPER by SANHO, $30


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Shop more fun items at Macys.com.

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