Whether you're spending the weekend leaf peeping in the wilderness or you're hitting up brunch downtown, buffalo plaid is a where-it-anywhere kind of print— and one of the very reasons we love it most. Sport it on a button down paired with flare jeans for apple picking, or on a trench with flats for your weekend errands. Bonus! The print is a hit in basically any color. Here, Andrea Cane, creative director of the iconic Woolrich brand, explains exactly why buffalo plaid should have a place in your fall wardrobe.
Marie Claire: When did the term “buffalo plaid” originate?
Andrea Cane: We believe that the name originated in 1850 when a Woolrich Woolen Mills designer created the checked shirt and named the pattern after his herd of pet buffalo.
MC: How has buffalo plaid evolved?
AC: From authentic Americana to the punk movement, every fashion era has found a home for the pattern, which ensures its long-lasting legacy. Ralph Lauren circa the ’80s and ’90s is a good example of a modern interpretation, but the Dior Fall 2019 show also offered a fresh perspective on how to incorporate buffalo plaid without it feeling overwhelming. It refuses to be pigeonholed in any fashion family.
MC: Why is it having a moment now?
AC: Buffalo plaid is iconic, authentic, and anticonformist, which are all elements that coincide with the culture of fashion.
MC: Why is it a worthy investment?
AC: The beauty of buffalo plaid lies in its longevity; it’s as wearable in the mountains as it is in a concert hall, and it doesn’t lack attitude. It’s a personal pattern that expresses whatever the wearer wants to convey.
Ready to wear it right now? Shop our favorite picks, below.
This article appeared in the September 2019 issue of Marie Claire.